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National Telesystems Uses Turnkey, Customizable Email Marketing Tools from ZINFI to Boost Customer Migrations to New NEC Telecommunications SystemsCustomizable, co-brandable email templates allow National to quickly reach target audience with effective content and sell 13 system migrations after initial campaign
SAN FRANCISCO, June 12, 2018 (GLOBE NEWSWIRE) -- ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that National Telesystems, Inc. (National)—a reseller of telecommunications systems based in Dallas, Texas and an NEC partner—has completed a successful campaign using tools from ZINFI’s Email Marketing Management module. The technology is available to National through NEC’s Anytime Partner Portal, which provides the NEC partner base with easy-to-use tools and customizable content to quickly set up and execute a variety of targeted marketing programs. National sells and services a range of NEC telecommunications systems to the small and medium-size (SMB) market, including upgrades to their existing customer base. In the past, it has been difficult for National to communicate with existing customers in an efficient, cost-effective way about the benefits of migrating to a newer system. “It’s very time-consuming to write and produce your own marketing emails internally,” says Tim Landon, National’s president. The NEC partner portal—powered by channel management automation technology from ZINFI—provided National with exactly what it needed to address this challenge. National was able to log in to the portal, download and quickly co-brand turnkey email marketing campaigns provided by NEC for its SV9100 migration system, then execute an email blast targeting a specific customer list. After making a few minor modifications to the template, National ran the campaign and sold 13 migrations in six months, with sales reaching more than $150,000. Since then, National has begun exeuting a second campaign, which has already yielded more migration deals for more than $20,000. National also has several systems out to bid as a direct result of the new campaign. Having co-brandable, customizable email marketing templates readily accessible through the NEC partner portal has made a big difference for National, which is also benefiting from reporting tools from the portal that provide detailed insight into campaign performance. “The portal has given us some professional marketing tools we would not have had otherwise,” says Landon. “It has saved us a lot of time and effort, and increased sales. I expected some nice, generic email templates, but ZINFI provided very professional templates. They also have other marketing services…. We have not even scratched the surface. The people are very nice to work with and they have a great product.” For more information about how National is using ZINFI partner portal technology and email marketing tools to successfully market NEC systems, please click here. ZINFI was recently named a leader in The Forrester WaveTM: Through-Channel Marketing Automation, Q2 2018. The Forrester report notes that “ZINFI’s solution provides robust functionality, modularity, and customizations and is supported by localized concierge services in 14 countries… The solution comes with a wide set of integrated marketing tools such as search, social, syndication, email, event, and microsites that can be put together in a single- or multi-touch campaign. The solution has strong cross-functionality, including the asset eStore, integrated MDF/co-op management, adaptive reporting and business intelligence.” The report concludes, “… ZINFI could be a formidable player in multiple industries and segments around the world.” For more information about ZINFI’s Unified Channel Management Platform or to download a copy of one of the best practices guides, visit www.zinfi.com. Follow ZINFI Technologies on LinkedIn at https://www.linkedin.com/company/zinfi-technologies, and at the ZINFI Channel Marketing Best Practices blog, https://www.zinfi.com/blog/. About ZINFI Technologies About National Telesystems, Inc. A photo accompanying this announcement is available at //www.globenewswire.com/NewsRoom/AttachmentNg/a3b1868a-9398-4812-af56-3160bf9b66f3 Media contact: Melissa McNeil [email protected] |