| [November 19, 2009] |
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National Hockey League Expands Online Marketing Program with Conduit
SAN MATEO, Calif. --(Business Wire)--
Conduit®, the company enabling web publishers to distribute their offerings directly and through its global network of publishers, today announced the availability of the official NHL® conduit - a powerful add-on that delivers the NHL brand and content on the browser and desktop. The add-on, built using the Conduit Platform, provides a direct conduit to NHL.com and gives hockey fans instant access to their favorite NHL content, breaking news and more.
Last year, two NHL teams - the Detroit Red Wings and the Montreal Canadiens - deployed branded conduits that increased their web traffic and boosted ticket and merchandise sales. The NHL has decided to offer a league-wide conduit as part of their online and social media marketing strategy because it has proven to be an effective way to extend their brand and content into the browsers and desktops of fans.
The NHL joins Major League Baseball, the Arena Football League, USACycling, and the Women's Tennis Association, as well as hundreds of other organizations of all sizes from different sports, including soccer, minor league baseball, Formula 1, basketball, American football, cricket, motorsports, golf, and rugby, and more, that have also leveraged the Conduit Platform to engage with their fans.
"Serving hundreds of sports organizations and their millions of fans around the world, Conduit has become the de-facto standard for professional and amateur sports organizations that want to connect with their users online," said Adam Boyden, president of Conduit. "Using the Conduit Platform these organizations deliver results and create a big impact on their business objectives -- increasing web site traffic, ticket sales, and fan loyalty."
The official NHL conduit can be easily added to Internet Explorer, Firefox and Safari on Windows, Mac and Linux and is free to download and use. For more information about how Conduit can help your sports team or organization go to www.conduit.com.
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