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Naked Bacon Launches Products on SmartLabel™ with Support from Label InsightCHICAGO, July 19, 2016 /PRNewswire/ -- Label Insight, the leading provider of data solutions that power transparency between CPG brands, retailers and consumers, announced today that all-natural bacon producer, Naked Bacon, is participating in the SmartLabel initiative with the launch of SmartLabel pages for their bacon products. Label Insight's SmartLabel solution, SmartSPEC™, helps CPG companies and private label brands quickly and easily participate in the SmartLabel initiative. The solution provides a comprehensive set of tools that brands can use to deliver more transparency about their products to consumers. For Naked Bacon, whose customers appreciate the manufacturer's focus on providing clean products, participation in SmartLabel was a natural next step. "Our customers buy our products because of what we stand for, both in terms of what our products are about and their flavor profiles," said John Kreilich, President and Founder of Naked Bacon. "Consumers appreciate that our bacon is made in small batches with all-natural ingredients. Providing complete transparency to current and potential consumers through the SmartLabel initiative will truly distinguish us from competitors by offering consumers a look into our products beyond the physical package label in a quick and easy to use digital format." SmartLabel, developed by the Trading Partner Alliance, helps customers extend their knowledge of the food they consume beyond the physical label by digitally housing extended nutritional information, ingredients, allergens, third-party certifications and more. Products from participating companies have thei own landing pages that are organized in a consistent format across the board. Companies, such as Naked Bacon, that participate in SmartLabel make it easier than ever for shoppers to find information about products they use and consume. "SmartLabel allows us to provide customers with extended product information such as where ingredients are sourced, how the manufacturing process works, and what certifications the company and our products have earned," said Kreilich. "For Naked Bacon, participating in SmartLabel was an easy decision. Onboarding products into SmartLabel was incredibly seamless, and the platform will be a big differentiator for us moving forward." "We've seen a seismic shift in terms of what consumers expect from food companies in terms of product information," said Ronak Sheth, Chief Customer Officer at Label Insight. "We're excited to help Naked Bacon provide more transparency about their food to gain customer trust and loyalty, ultimately leading to a larger customer base." To learn more about Label Insight and the SmartLabel initiative, visit www.labelinsight.com. About Naked Bacon About Label Insight
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/naked-bacon-launches-products-on-smartlabel-with-support-from-label-insight-300298451.html SOURCE Label Insight |