[September 16, 2008]

myShape Adds New Featured Offerings and Increases Revenue With Baynote Recommendations

(Marketwire Via Acquire Media NewsEdge) LAS VEGAS, NV, September 16 / MARKET WIRE/ --

Shop.org Annual Summit -- Baynote, Inc., the
leader in recommendations and social search, today announced that
myShape?, a leading online women's fashion retailer, has increased
revenue, average order value and conversion rates through the use of
Baynote Recommendations, powered by its award-winning Collective
Intelligence Platform. This leading etailer's return on investment was
proven through Baynote's built-in A/B testing capability. Since
implementing Baynote, myShape's revenue has increased by over 30% for those
customers using recommendations.

"Baynote proved its value to us in the first 30 days after the rapid
implementation," said Mercedes De Luca, global customer experience and
chief information officer at myShape. "It is clear that offering
crowd-sourced recommendations within an individual's Personal Shop(TM) is
delighting our members. This has allowed us to offer a wholly
differentiated experience for our customers, resulting in an increased
average order value of over 16 percent and a 2x lift in conversions.
Baynote's recommendation technology is highly complementary to myShape's
patented ShapeMatch? system and Personal Shop(TM)."

myShape is the new Personal Shop for women on the web, outreaching to
millions of women to provide them with an effortless way to shop for
apparel that fits and flatters(TM). An innovative women's fashion retail
site, myShape redefines shopping with a personalized shopping approach --
offering each woman a Personal Shop with clothing that flatters her shape,
matches her measurements and reflects her style and fit preferences.

"myShape is revolutionizing the way women shop online," said Jack Jia, CEO
for Baynote. "It's exciting for Baynote to see how crowd wisdom is being
used to complement an already unique and personalized shopping experience.
The success of the program is evidence to us that there is no limit to how
and where collective intelligence can be used to benefit businesses and
their online consumers."

The Baynote Recommendations service learns from anonymous, implicit
consumer behavioral patterns and does not require the tracking of any
profile data. To find out more about Baynote for eCommerce, please visit
http://www.baynote.com/solutions/ecommerce.

About myShape?

myShape? is the innovative women's fashion site that is changing the way
women shop. myShape.com provides each member with her own Personal Shop(TM)
filled with relevant choices that match her measurements, body shape and
fashion and fit preferences. The Personal Shop(TM) and the ShapeMatch?
system are protected by issued and pending international patents. The
company is changing the metrics for retail online -- myShape members buy
more, return less and are more satisfied with their clothing purchases.
myShape is outreaching to millions of women to provide them with an
effortless way to shop for apparel that fits and flatters(TM). For more
information, please visit www.myshape.com.

About Baynote

Launched in 2006, Baynote delivers on-demand recommendation technology and
social search for websites. By automatically displaying the best content
and products, the Baynote Collective Intelligence Platform (CIP) increases
online revenue, leads and impressions. Baynote delivers millions of
recommendations each day for more than 100 eCommerce, media and enterprise
customers, including Motorola, NASA, The Knot and US Appliance. For more
information, please visit www.baynote.com.

Baynote(TM) and UseRank(TM) are registered trademarks of Baynote, Inc. All
other trademarks are properties of their respective owners.

Media Contacts:
Kathleen Wiersch
(408) 213 9601Kathleen@baynote.com
Bill Bourdon
(415) 503-1818bbourdon@bateman-group.com

Copyright ? 2008 Marketwire

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