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Myntra Allows a Preview Into 'End of Reason Sale' to Ensure Transparency to its CustomersBENGALURU, July 1, 2016 /PRNewswire/ -- Shoppers can Create a Wish List and Checkout With Ease as Soon as the Sale Opens at Midnight With hours to go for the country's mega fashion sale, 'End of Reason Sale', Myntra has enabled customers to take a preview of the products and prices available during the sale. This is being undertaken for the first time by any e-commerce company in the country. Visitors to Myntra's app, desktop or mobile site today, the 1st of July, get to check prices of the products they wish to purchase during the sale and also create a wish list from where they can shop as soon as the sale opens at midnight. Myntra has introduced this special format for the 4th edition of EORS in order to provide transparency to its customers on the price and reveal the attractiveness of the offers during the sale. Customers can discover the best products at leisure and go for their pick without the hustle during the sale. This also allows Myntra to pre-prepare stock and pre-pack the stock that is in demand enabling faster delivery, leading to better customer experience. Users are expected to select more products considering the time they have in hand to look through the brands, offers and styles. Also, shopping on Myntra's platforms has been disabled for the dy, making this time period leading up to the sale - a strict preview period. The current edition of EORS will be held on the 2nd and 3rd of July and is set to break all previous records with respect to scale, discounts on offer, number of brands, expected revenue and acquisition of new customers. Customers can avail discounts of up-to 80% in the sale. Top brands that include Nike, United Colors of Benetton, Forever 21, Mango, Marks & Spencer, Tommy Hilfiger, U.S. Polo, Roadster, HRX, Anouk, Roush amongst others would be participating in the shopping festival. Over 75,000 products would be on discount for the first time including some of the latest styles and designs of top brands. Over five million products have already been added to the wish list by customers as of 11am today and about half a million wish lists have been created and rising fast. Myntra's EORS brings unprecedented opportunity for over 10 million shoppers across the country to buy the latest designs and styles from the world's leading brands. EORS has emerged as the most sought after event in the fashion industry in the country and is one of the most important properties of Myntra. EORS breaks away from the traditional end of season sale format which usually last for 6-7 weeks. In the span of just two days, shoppers can avail the best of fashion from the widest catalogue at prices never heard of. About Myntra: Myntra is India's leading retailer for fashion and lifestyle brands. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, Fabindia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, cash on delivery and 30-day exchange/return policy, Myntra is today the preferred online shopping destination in India. Media Contact: 
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