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MyBuys Releases Cyber Monday Sales Report
Dec 14, 2010 (Close-Up Media via COMTEX) --
MyBuys, a provider of personalization for multi-channel retailers, announced that it released a special online retail report for the Thanksgiving Holiday Weekend 2010.
According to a release, representing sales activity from more than 200 retailers, online revenue increased 23 percent on Cyber Monday, further improving on the 16 percent gains seen on Black Friday.Compared to Black Friday, Cyber Monday is much larger as sales were 47 percent higher in total orders. Furthermore, retailers increased their margins while driving revenue growth as sales of non-promoted items increased 44 percent, and discounting declined by 11 percent compared to one year ago.Overall, revenue was up 23 percent for Cyber Monday compared to the same day one year ago.
"BabyPhat.com was able to capitalize on one of the most highly trafficked weekends," said Dan Parise, Business Development Marketing Director at eFashion Solutions, the platform provider for BabyPhat.com"Revenue from the web increased 147 percent this year for us and we are excited for what the rest of the holiday season holds.We recently launched a personalized Mobile Site with MyBuys and are seeing approximately 10 percent of total traffic and upwards of 3 percent of online revenue coming from MyBuys Mobile. Mobile is growing rapidly and MyBuys is optimizing all of it for us."
The company noted that it also released the November 2010 edition of the E-commerce Health and Wellness Index.November was exceptional for the e-commerce industry as total revenue increased 41 percent and revenue from full-priced item sales was up 52 percent versus the same period last year.These increases drove the index up 17.3 percent compared to the previous release in October 2010, amounting to a record health increase of 61 percent compared to the same month one year ago.The increase is attributed to a 42 percent decrease in the number of orders with promoted items and a 50 percent increase in orders without promoted items present.Revenue from promoted goods dropped 31 percent.The average depth of discount dropped 2 percent point to 25.2 percent.
"E-commerce results are higher as retailers are growing through innovation of new offerings and better marketing, not through discounting," said Robert Cell, CEO of MyBuys. "MyBuys drives the news of these innovations to consumer across channels.
More Information:
mybuys.com
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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