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MyBuys and OrderMotion Partner to Boost Sales and Operational Efficiency for Online Retailers
(Marketwire Via Acquire Media NewsEdge) REDWOOD CITY, CA and BOSTON, MA, February 24 / MARKET WIRE/ --
MyBuys, the leading
provider of personalized product recommendations, and OrderMotion, a
leading provider of order management solutions, today announced a
partnership that enables retailers to capitalize on revenue opportunities
with each customer interaction while maximizing operational efficiency.
OrderMotion's industrial-strength order management solution combines
throughput with visual data insight that informs real-time strategic
decisions. Throughout the process of managing the back-end for merchants,
OrderMotion collects vast amounts of order, item and customer data, which
when combined with MyBuys' personalization engine creates a rich user
experience that results in more effective cross-sells and up-sells based on
customer-specific attributes.
"The MyBuys and OrderMotion partnership makes it simple for OrderMotion
customers to take advantage of personalized product recommendations and
create a best-in-class user experience on their sites," said Paul
Rosenblum, Vice President, Products and Strategy, MyBuys. "The combined
offering lets retailers put personalized recommendations on their websites,
as well as in their transactional emails, increasing return visits and
boosting site sales and revenue."
"Linking personalization to the rich data of the order management lifecycle
creates great revenue value in all customer touch points. The combination
also dramatically increases operational efficiency by automating the
laborious process of selecting cross-sells and up-sells, as well as other
common merchandising tasks," said Marty Fahey, CEO, OrderMotion.
Personalization can be applied at many customer interactions throughout the
order management cycle to create additional revenue, including promotional
and confirmation emails, when orders are placed with the call center and
when a customer is engaging with customer support. With automated product
recommendations, personalization also significantly increases a merchant's
operational efficiency.
About OrderMotion
OrderMotion is an award-winning technology company that offers visual order
management solutions for mid-market specialty online merchants. A software
as a service (SaaS) pioneer, OrderMotion has helped hundreds of companies
expand their ecommerce presence over the past 10 years. Processing over one
billion dollars in ecommerce transactions and eight million orders each
year, OrderMotion powers some of the most successful online merchants
today, including CenturyNovelty.com, Dr. Natura, Goldspeed.com, Fair
Indigo, and Zabar's. Based in Boston, MA, OrderMotion is a privately held
company. www.OrderMotion.com.
About MyBuys
MyBuys is the leading provider of personalized product recommendations for
online retailers. The company builds deep profiles based on each individual
shopper's behavior, then uses a patented portfolio of algorithms and
real-time optimization to deliver the most relevant recommendations.
MyBuys' clients are increasing average order value by 45 percent, improving
conversion rates by 90 percent, and boosting overall online revenue 5-20%.
Premier retailers -- including Lanc?me, Wine Enthusiast, and Karmaloop --
partner with MyBuys to offer intelligent, personalized recommendations to
their shoppers. Based in Redwood City, Calif., MyBuys is a privately held
company. www.MyBuys.com.
For More Information, contact:
Paul Rosenblum
Vice President, Products and Strategy
MyBuys
650-591-0210prosenblum@mybuys.com
Copyright ? 2009 Marketwire
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