Mufin's Award-Winning Audio Recognition and Music Recommendation Technology Gives Online Music Stores and Mobile Industry Players Powerful Opportunities for Differentiation and Added Revenue
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[November 20, 2008]

Mufin's Award-Winning Audio Recognition and Music Recommendation Technology Gives Online Music Stores and Mobile Industry Players Powerful Opportunities for Differentiation and Added Revenue

(Marketwire Via Acquire Media NewsEdge) BERLIN, November 20 / MARKET WIRE/ --

Mufin is licensing its patented audio
identification, navigation, and recommendation technology to digital music
stores, mobile service providers, and mobile device vendors around the
world. By making music easy to discover, identify, find, and manage,
mufin's award-winning tools enable a new generation of sticky services and
added revenue streams.

At the heart of mufin's music discovery and recommendation solution is its
sophisticated audio fingerprinting technology that was developed at the
Fraunhofer Institute, the creators of the MP3 format. Mufin creates a
unique 'fingerprint' for each song based on more than 40 characteristics
such as tempo, instruments, sound density, and rhythm structure; this
'fingerprint' enables a wide range of value-added music discovery and
navigation services.

Mufin audioscout provides personalized music recommendations based on a
song's fingerprint to encourage greater diversity in music discovery
compared with traditional music discovery applications that are based on
mainstream popularity and community recommendations. Audioscout can be
integrated into any online music shop or online-enabled device to boost
sales, promote less well-known artists, unleash the full back catalog, and
give customers music recommendations that really matter to them.

With mufin audioid, consumers can instantly identify music they like based
on a short audio sample that can even include background noise and
distortion -- such as when recording on a mobile phone at a club. Mufin
audioid can also be used to automatically trace and analyze audio streams
in real time, giving providers an alternative solution to copyright
protection and a new way to monitor content usage for pay-per-use business
models.

Mufin audiogen creates perfect playlists at the press of a button. Based on
mufin's audio fingerprinting technology, audiogen perfectly matches a
customer's mood, crossing genres and eras to help them rediscover forgotten
favorites in their digital music collection. This user-friendly application
can work offline and on devices with limited memory and processing power --
making it an ideal value-add for mobile devices, such as handsets or MP3
players.

With mufin vision, mobile service providers and device vendors can give
their customers the power to display entire musical collections in a single
view for easy and fast access to songs. This innovative visual approach
solves the challenge of managing vast digital music libraries with
traditional pre-digital navigation tools like sorting by artist and title.

Mufin's audiogen, audioscout, audioid, and vision can be licensed
individually or as a package. Mufin solutions can be deployed across



devices, including but not limited to: mobile devices, portable devices, CE
devices, satellite-connected car stereos, and PCs, as well as Internet
services such as digital music stores or video sites. Additionally, the
technology covers all platforms -- Symbian, Java, Linux, MacOS, WinOS, as
well as several embedded proprietary operating systems.

For more information and contact details, please visit:
http://business.mufin.com.


About mufin:

Mufin's music technology is based on DSP analysis and fingerprints, which
identifies, introduces and showcases music from all over the world to
people looking for something new and specific to their taste. With mufin's
music recommendation and recognition technology, only the sound of the song
matters and not its popularity, origin, or subjective grouping. Mufin
empowers companies to monitor music usage and help their customers
rediscover and manage their music collections in a new way using automated
playlist creation, visual music navigation or automatic repair of
incomplete or missing meta information in digital music files. Mufin's
recommendation and recognition technologies work where your music is,
whether it's on the desktop, online or mobile device. Founded as a spin-off
of the Fraunhofer Institute and located in Berlin (Germany), mufin is a
wholly owned subsidiary of the MAGIX AG.

Trademarks mentioned in this document are the property of their respective
owners.

Press Contact:
Rebecca Reeve
FutureWorks PR
415-240-8951rebecca@future-works.com
Petar Djekic
mufin
+49 (0)30 29392 393pdjekic@mufin.com

Copyright ? 2008 Marketwire

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