|
More Than One Billion Genius.com URLs (gURLs) Have Been Created to Track Social Marketing Campaigns
SAN MATEO, CA, Mar 17, 2010 (MARKETWIRE via COMTEX) --
Genius.com Incorporated(R), ranked No. 1 in marketing automation,
and a leading on-demand provider of B2B sales lead management and
demand generation solutions, today announced a major industry
milestone: serving its one billionth Genius URL (gURL(TM)). Unlike
traditional URL shorteners, gURLs are designed specifically to track
social media conversations and online marketing campaigns, feeding
the data directly into the Genius marketing automation solution. This
offers unprecedented visibility into the success and overall
participation of social marketing campaigns, enabling sales and
marketing teams to spontaneously reach prospects in any channel and
respond with relevant content, while greatly increasing marketing
ROI.
"One billion gURLs served demonstrates the global customer demand for
easy-to-use solutions that track social media marketing
effectiveness. With gURLS, any Tweet or Facebook status update can be
turned into a revenue-generating marketing campaign in just two
clicks," said David Thompson, CEO and co-Founder of Genius.com. "With
conversion and close rates on leads from social media channels like
Twitter and Facebook outperforming traditional online ads and email
two to one, marketers can no longer afford to use slow, outdated
approaches to track social marketing campaigns. It's a social world
and Genius gives our customers unprecedented competitive advantage
over those using other less flexible systems."
"Genius' proven, scalable platform is the only marketing automation
solution capable of tracking billions of social conversations and
pinpointing and extracting sales leads," said Scott Mersy, VP of
marketing and products of Genius.com. "While our competitors continue
to push slow and unscalable landing-page oriented solutions, the
world has moved on to the much bigger opportunity of tracking social
media conversations spontaneously across organizations, leveraging
on-site and off-site content to engage prospects at much lower cost.
The traditional model of pitching prospects with single-page offers
is losing its luster in a social world."
gURLs are integral to the Genius marketing automation solution --
recently ranked No. 1 by salesforce.com AppExchange users and used by
hundreds of customers in over 115 countries worldwide. Genius
customers are proving marketing's impact on sales by netting up to
150% increases in revenue and up to 300% increases in conversion
rates from inquiry to opportunity while keeping budgets flat.
In addition to gURLs, Genius Enterprise Marketing Automation includes
drag and drop nurturing campaign creation, lead scoring, email
marketing, and landing page creation. All Genius solutions have a
unique connection to sales through real-time alerts that are pushed
directly to the rep's desktop at the time the prospect is qualified
according to customer rules. With Genius, marketing delivers only the
most qualified leads to sales for immediate and appropriate follow
up. A completely annotated prospect profile and behavior history
provides sales with thorough insight into a prospect's interests and
results in a far more productive conversation between sales and the
buyer.
Genius solutions are built on a robust Tier-1 hosted infrastructure
offering true multi-tenancy and very fast, reliable service. Genius
has over 99.999% uptime, an industry best, with speeds at up to 6X
faster than other solutions.
About Genius.com(R)
Genius.com is the No. 1 provider of social marketing automation,
sales lead management and demand generation solutions that enable
both marketing and sales users to quickly identify and connect with
their best prospects, without IT. With hundreds of corporate
customers who use Genius solutions to automate email marketing and
lead nurturing campaigns, B2B marketers are proving their impact on
revenue by delivering the most qualified leads directly to their
frontline sales reps, so they can immediately follow-up on their best
opportunities and close more deals.
Genius.com is a privately held company funded by Accel Partners, Deep
Fork Capital, Emergence Capital, Mohr Davidow Ventures, and Walden
International, with headquarters in San Mateo, CA. For more
information, visit http://www.genius.com or email Info at Genius.
Press Contacts:
Parker Trewin
Genius.com
Tel: (650) 931-1375
ptrewin@genius.com
Catherine Koo
LEWIS PR
Tel: (415) 992-4400
genius@lewispr.com
SOURCE: Genius.com
mailto:ptrewin@genius.com
mailto:genius@lewispr.com
[ Back To TMCnet.com's Homepage ]
|
TMCnet LOGIN
Webinars
