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Moonfruit Opens US Office, Appoints Robbie Vann-Adibe General Manager
SAN FRANCISCO, CA, Feb 16, 2012 (MARKETWIRE via COMTEX) --
Moonfruit, the leading high design DIY website and shop builder,
today announced the appointment of Robbie Vann-Adibe as general
manager of its newly launched US headquarters. Vann-Adibe brings
broad experience as a senior executive with high growth Internet
companies. He was most recently vice president of sales and business
development of cloud computing company 3Tera before its acquisition
by CA Technologies in 2009 and previously served as CEO at Method, a
world-renowned branding, Web development and experience design firm,
as well as co-founder of Viant, one of the original pure play
internet consulting firms.
His leadership in establishing a larger U.S. team will help Moonfruit
meet accelerating demand in the American market.
"With more than 20,000 shops and 1.5 million small business websites
built in the US, we needed to get an on-the-ground team to serve
growing customer demand throughout North America," said Wendy
Tan-White, co-founder and CEO of Moonfruit. "The ability to scale is
at the core of our services and design, and Robbie Vann-Adibe's rich
experience operating branding, user interface design and e-commerce
businesses in both the UK and the US, paired with his mature
understanding of the economic nuances of each market, will help us
grow and better serve our global customer base."
"Moonfruit lets businesses, small sellers and budding entrepreneurs
publish beautiful sites instantly and sell everywhere -- without
having to learn to develop for Web, mobile or social platforms,
turning even the smallest business into a multichannel retailer
instantly," said Vann-Adibe. "As an advocate for service delivery,
technology, and innovation, I'm honored to take a leading role in
growing the Moonfruit brand and providing direct local support to
customers here in the US."
Moonfruit's DIY website builder aims to democratize the web for small
businesses and individuals by providing easy-to-use web design and
shop-building tools that let the owner maintain beautiful design and
clear branding without having to do any heavy lifting. In addition,
Moonfruit lets site owners instantly add e-commerce shops across
different channels -- including social and mobile -- along with
SEO-friendly market place distribution. Its unique offering has
generated rapid adoption in both the US and UK.
Recent Moonfruit milestones include:
-- Reached 4,500,000 sites, making it the number 1 website builder in the
UK, with 35 percent of customers in the US
-- Achieved 12 record revenue months in a row
-- Announced new partnerships with PayPal and Barclays
-- Launched ShopBuilder, the "out-of-the-box" e-commerce solution that
lets individuals and small businesses sell instantly on the Web, via
mobile phones or on Facebook, on October 19, 2011
-- Within the first 3 months, Moonfruit has added more than 120,000
vibrant Web, Facebook and mobile shops, supporting transactions in
15 currencies
-- Selected by the UK Dept. of Business, Innovation, and Skills for the
UK Prime Minister's "Business in You" initiative to support small
firms and entrepreneurs on January 24, 2012
-- HTML5 publishing capabilities on mobile and Facebook for shop owners;
all sites will be HTML5 by October, 2012
-- $2.3 million investment from Stephens (US) and 500 Startups, Dave
McClure
About Moonfruit
Moonfruit is a high design DIY website and shop builder with the aim
to democratize the web for small businesses and individuals by
providing easy-to-use web design and shop-building tools. Moonfruit
enables personalized web design, instant e-commerce across different
channels including social and mobile, as well as market place
distribution, for anyone. Moonfruit lets you customize the style and
layout of your site so that it reflects your brand without having to
understanding any coding. Web sites are SEO-friendly and immediately
optimized for web and mobile. The Moonfruit ShopBuilder gives you the
power to set up your online shop and trade immediately and
everywhere, through the global channels of the web, mobile and social
media. Over 4.5 million sites and 120,000 shops have been built using
Moonfruit. It is the no. 1 hosted site builder in the UK and is
expanding rapidly across the world, with over 1.5 million sites built
in the US.
Contact:
Meghan Lockhart
415-593-1400
meghan.lockhart@atomicpr.com
SOURCE: Moonfruit
mailto:meghan.lockhart@atomicpr.com
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