Mobivity and the Bowling Proprietors' Association of America (BPAA) Strike a Partnership to Deliver Mobile Marketing to More Than 3,500 US Bowling Centers
PHOENIX, AZ, Dec 05, 2012 (MARKETWIRE via COMTEX) --
Mobivity Holdings Corporation (OTCQB: MFON) and the Bowling
Proprietors' Association of America (www.bpaa.com) formally announced
today a strategic relationship where the BPAA will provide Mobivity's
patented mobile marketing solutions to their 4,000 members to enable
bowling centers across the country to reach their customers on their
mobile phones with promotional marketing, incentive, and loyalty
programs. It marks the beginning of a new promotional distribution
opportunity for BPAA and its member centers.
BPAA will be integrating Mobivity's patented technology into its
existing Customer Relationship Management (CRM) system and provide
its member bowling centers with the ability to engage consumers
direct to their cell phones. The combination of BPAA's CRM solution
with Mobivity's mobile marketing technology will be promoted by both
BPAA and Mobivity as a value-added subscription service to each of
the more than 3,500 BPAA members.
"Being able to reach members of the bowling community on their mobile
phones is a major development for bowling centers across America. Our
members can now deliver more relevant and meaningful marketing
incentives directly to the mobile consumer's handset," said Bart
Burger, VP of Business Development for BPAA. "The advantages of
engaging consumers' mobile phones in addition to traditional channels
such as direct mail and email are obvious to us and Mobivity's
patented technology empowers us with this advantage like no other
solution in the industry."
With over 5,000 local advertiser locations across America already
leveraging Mobivity's patented technology, BPAA was uniquely focused
on deploying technology that could scale nationally while enabling
local business operators the autonomy of a self-contained solution.
With more than 70 million bowlers in America, BPAA also sought a
solution capable of scaling to millions of consumer engagements.
Mobivity delivered both the operational and consumer requirements
while also connecting to BPAA's CRM platform for enhanced automation
and integration with existing bowling center operations.
"We're delighted to partner with BPAA and support their progressive
initiatives to empower their member bowling centers with the latest
advancements in marketing technology," said Dennis Becker, CEO of
Mobivity. "BPAA is America's voice in the bowling industry and we
look forward to bringing bowling centers across America into the new
Mobivity (http://www.mobivity.com) is an
award-winning provider of proprietary mobile marketing technologies
and the inventor of C4, a unique, enterprise-grade platform
empowering brands to engage mobile consumers across multiple
channels. The only system of its kind, C4 is a cloud-based solution,
which provides broad mobile communications and extensive CRM features
to clients. C4 is integrated with multiple tier-one PSTN/IP carriers
and micropayment processing facilities as well as with carrier
premium SMS billing systems. Additionally, Mobivity offers a unique
graphical system through their patented Display Technology, which
allows fans to interact with their mobile phones and high definition
video boards and screens in real time. Mobivity's past and current
clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA,
Chick-fil-A, the Golf Channel, NBC Universal, numerous professional
sports teams, and many others.
The Bowling Proprietors' Association of America (BPAA),
founded in 1932, serves as the voice of the bowling industry.
Headquartered in Arlington, TX at the International Bowling Campus,
BPAA provides it's more than 4,000 member centers with group
purchasing programs, business and educational seminars, legislative
representation and proactively promotes the association and bowling
industry. BPAA's mission is to enhance the profitability of its
member centers and raise the profile of bowling, America's top-ranked
participatory sport. For additional information please visit
www.bpaa.com or call 1-800-343-1329.
For additional information, contact:
For business development opportunities:
Vice President of Channel Partners
SOURCE: Mobivity Holdings, Inc.
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