mobileYouth briefing - What is Driving the Prepaid Resurgence?
(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/bjmz55/mobileyouth) has announced the addition of MobileYouth's new report "mobileYouth briefing - What is driving the prepaid resurgence " to their offering.
Mobile operators have long perceived prepaid offerings as low-end products. With the rise of affordable smartphones and data plans, youth can now opt for prepaid plans instead of having to rely on family contracts where handset costs were subsidized. But there is more to prepaid that attracts the attention of young customers and will continue to do so in the future.
This briefing explores the following key questions relevant to prepaid services:
1. Why are consumers shifting from postpaid to prepaid connections
2. Do youth prefer prepaid because it is cheaper or some other reason
3. How is the market for second hand smartphones impacting the growth of prepaid
4. How do youth on prepaid plans use their mobile phones
5. Are prepaid subscribers as loyal & profitable as postpaid subscribers
Key Topics Covered:
2. Licensing and Copyrights
3. In this briefing
4. Executive summary
5. North America has predominantly been a postpaid mobile market
6. Recent net adds for major US operators have been largely prepaid subscribers
7. New prepaid subscribers are key drivers of smartphone market growth in the US
8. Mobile owners considering to switch carriers don't find value in long term contracts
9. Youth prefer prepaid due to its emotional appeal, not price or discounts
10. Second-hand smartphones allow youth to overlook the handset subsidy found in postpaid contracts
11. Youth on prepaid use their mobile to access the internet more than voice calls or SMS
12. Operators have discouraged subscribers from prepaid offers due to low ARPU & high churn
13. Prepaid customers stick with the brand for the same period as a postpaid contract - 18 months or longer
14. Mobile operators can recover acquisition cost of prepaid subs sooner than that of postpaid subs
15. Need more insights and data
For more information visit http://www.researchandmarkets.com/research/bjmz55/mobileyouth
Research and Markets,
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Fax from rest of the world: +353-1-481-1716
Sector: Wireless (http://www.researchandmarkets.com/categories.asp cat_id=93&campaign_id=bjmz55)
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