Mobile Applications Series: US Smartphone Usage Charts the Rapid Increase in the Smartphone since the Introduction of the iPhone
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[November 14, 2008]

Mobile Applications Series: US Smartphone Usage Charts the Rapid Increase in the Smartphone since the Introduction of the iPhone

DUBLIN, Ireland --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/0c8c66/mobile_application) has announced the addition of the "Mobile Applications Series: US Smartphone Usage" report to their offering.



The smartphone market in the United States has grown rapidly since the introduction of the iPhone. Demand for smartphones and the applications that run on them provides an increasingly profitable revenue source for handset manufacturers, mobile operators, and application developers. This report defines smartphones and covers a brief history of smartphones. Next, the reasons for smartphone adoption are explored as well as the barriers to acceptance of these advanced mobile devices. Following, the results of the 2008 Consumer Mobility Survey (CMS) are presented with a focus on demographics, loyalty to mobile operators, and mobile data usage and expenditures. Finally, the report offers several five-year forecasts. The markets of North America, Japan, China, Europe, and Latin America are discussed, and a global forecast is also presented.

Key Topics Covered:



-Executive Summary

-Introduction

-Definition

-A Brief History of Smartphones

-Growth of the Smartphone Industry

-Factors Influencing Smartphone Adoption

-Barriers to Smartphone Adoption

-Survey Results

-Mobile Phone Spending and Features

-Historical Spending Trends

-Consumer Loyalty and Satisfaction

-Mobile Data Spending

-Barriers to Mobile Data Use

-Forecast

-North America

-Asia/Pacific

-Europe

-Latin America

-Conclusions

-Methodology

-List of Tables

-List of Figures

For more information visit http://www.researchandmarkets.com/research/0c8c66/mobile_application

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