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MindTouch Launches Nexus to Harness Social Media for Online Publishing and Commerce
[April 23, 2007]

MindTouch Launches Nexus to Harness Social Media for Online Publishing and Commerce


ORLANDO, Fla. --(Business Wire)-- MindTouch, the most comprehensive vendor of wiki solutions, today launched Nexus, a social media platform that creates wiki communities and harnesses community-generated content for online publishing and commerce. Primary customers include newspapers, online media, e-commerce, consumer and topical sites. Nexus delivers many benefits to website owners. For online media, they include fresh and relevant content, higher search rankings, enhanced stickiness, increased traffic, more targeted ads, increased revenues and deeper connections with readers. For brand owners, community-generated content delivers the additional benefits of increasing customers' trust of the brand and therefore their likelihood of buying from it.

The wiki-centric Nexus is ideal for creating communities of common interest where the content generated is highly contextual and relevant to those who share that interest, to a depth and breadth of perspective that's not possible to reach by a paid editorial staff only. For a newspaper, for example, that would be topics of interest for each community it serves, such as local history, schools, sports, recreation, politics, mothers' network, or any other topic a community is interested in. In time, Nexus can help create the most comprehensive online directory for each community the newspaper serves.

Nexus also provides significant cost savings for its customers by enabling them to generate large amounts of fresh, relevant content at very low cost and to enable that content to be reused or syndicated elsewhere. In an environment where most media companies are facing cost pressures, Nexus' ability to leverage precious editorial resources is significant.


MindTouch Nexus integrates with a website's current look and feel and backend systems - account management, publishing, search and advertising. It enables a site's visitors to easily contribute content and collaborate with other visitors and site editors with an intuitive WYSIWYG editing tool. They can post text, images, video and MP3 clips. Most importantly, Nexus provides many tools for site editors to manage how community-generated content can be blended with the editorial and syndicated content on the site. Pages can be set to edit, comment or read-only mode, and are indexed, linkable, searchable and taggable. Contributions can be submitted on their own or in context of an article or other editorial content.

"MindTouch Nexus' capabilities fit our competencies and needs perfectly as it will generate large volumes of fresh content that will increase traffic, the ability to serve more targeted ads and deepen our connection with the dynamic metro San Diego community," said Chris Jennewein, vice president of Internet operations and general manager of www.signonsandiego.com, the website of the San Diego Union Tribune. "The need to harness community-generated content is the new reality which all of us in the media need to accept, and MindTouch Nexus provides us with a powerful service to fulfill that need in a controlled way."

MindTouch Nexus can be deployed flexibly according to customer needs. The primary model is a turnkey, hosted service which does not require any capital investment or large upfront expenditure and is immediately deployable with an attractive pay-for-performance or revenue sharing model. An enterprise license option is also available.

"Community-generated content and social media must be a required component of a compelling web presence because users demand and expect to interact and collaborate with a site and its other users to enrich their experiences," said Ken Liu, MindTouch's CEO. "To ignore that demand is not a viable response as the people will just go elsewhere, and they can go in a hurry. The question is how to tap that powerful force in a controlled way that satisfies the site owner's various objectives. MindTouch Nexus enables site owners to harness the people's voice so that it blends in with the rest of the site as an integral part of our customers' web presence."

About MindTouch, Inc.

MindTouch is the most comprehensive vendor of wiki solutions for online media and enterprises. Its products and services make collaboration easy in the enterprise and harness the people's voice in online wiki communities. The company's products and services encompass Wik.is, a prosumer-focused service for online sharing, Deki for collaboration in enterprises, and Nexus for harnessing social media for publishing and commerce. Founded in 2005, MindTouch is headquartered in San Diego, CA. Please visit www.mindtouch.com for more information.

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