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Mills Fleet Farm Implements Omni-channel Commerce ExperienceBETHESDA, Md., May 17, 2017 /PRNewswire/ -- Today Mills Fleet Farm, a retailer with 37 locations across Minnesota, Wisconsin, Iowa and North Dakota, announced the launch of its new omni-channel commerce solution focused on providing its customers a first-class experience online, on mobile and in-store. DMI created a feature-rich, responsive site with order management capabilities that tightly integrates Mills' customers' shopping and customer service experiences. Visit the new website at https://www.fleetfarm.com/ Click to Tweet: .@DMI2002 deploys #omnichannel #retail solution for @millsfleetfarm, transforming shopping experience for customers: http://tiny.cc/ltm7ky As a full-service supplier for life, work, home and recreation, Mills Fleet Farm combines a wide range of products, including farm and livestock equipment, apparel, electronics, toys, outdoor sporting equipment, food items and home improvement products. The implementation of the order management system enables customers to access, purchase and receive a diverse set of products from one supplier in the way that's most convenient for the customer. Additionally, the experiential marketing capability enables greater marketing and merchandising control over the site, allowing Mills Fleet Farm to manage their business in a more adaptable and flexible way. Other key features include:
Gary Konitzer, IT manager of business systems, Mills Fleet Farm, said: Marc Irish, DMI president, Commerce Division, said: About DMI:
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mills-fleet-farm-implements-omni-channel-commerce-experience-300458953.html SOURCE DMI |