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MiCasa Network Joins Forces With SimplyME Distribution in Content, Distribution, and Marketing Joint VentureLOS ANGELES, April 16, 2015 /PRNewswire/ -- MCB Network Corp, through its wholly owned subsidiary MiCasa Network, LLC, announced that it has finalized an agreement with SimplyME Distribution, LLC to increase the depth and breadth of MiCasa's offering to its growing Hispanic Millenial --- "Hispennial"--- audience. The two companies will pool their resources on content, sales, and distribution, with a collective distribution footprint reaching nearly 200 million households. The combination of SimplyME and MiCasa will offer elegant advertising solutions enabling brands to effectively reach Hispanic consumers, particularly Hispennials, in the growing, predominant language of English. Logo - http://photos.prnewswire.com/prnh/20150415/198855LOGO MiCasa will distribute SimplyME's vast content, including Hispanic star driven content, which currently reaches over 60 million viewers via Over the Air (OTA) and digitally via IPTV channels and mobile video apps for iPhone and Android platforms. SimplyME will distribute MiCasa branded content across its Network, throughout major Cable and Satellite companies. SimplyME employs advanced consumer targeting, utilizing InSequence™ Technology, which offers an unprecedented approach to advanced consumer marketing. SimplyMe's advertisers realize the value of InSequence™, as demonstrated by ove 50 major advertisers using the SimplyME network. "Joining forces with SimplyME greatly expands our reach and increases the programming offered to our viewers across all platforms," said MCBN CEO Sean Malatesta. "This joint venture underscores our commitment to empowering our Hispennial audience to watch whatever they want, whenever and wherever they want —on any device." Stephen Brisker, President of Broadcast for SimplyME commented: "This will be viewed as perhaps one of the most significant partnerships in media and advertising history. For our multi-cultural companies to come together and offer a world vision for advertisers wanting a single destination to reach hundreds of millions of prime consumers is unprecedented." About SimplyME Distribution, LLC About MCB Network Corp and MiCasa Network For more information, contact: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/micasa-network-joins-forces-with-simplyme-distribution-in-content-distribution-and-marketing-joint-venture-300066850.html SOURCE MCB Network Corp |