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MetTel and Gravy Announce Strategic Partnership to Deliver First of Its Kind Local-Mobile Visit and Behavior Insights to Brands and PublishersNEW YORK, March 12, 2015 /PRNewswire/ -- MetTel, a leading communications solutions provider for enterprise businesses and Gravy, the first mobile data analytics and predictive segmentation provider to unlock the "What and Why" behind customers' local offline behaviors, today announced a strategic partnership. The relationship will allow MetTel to expand its business offerings by bringing Gravy's validated customer behavior-based insights to its enterprise customers. With Gravy, MetTel customers can, for the first time, know the interests and affinities of their mobile users based on the places they go and the local events and activities they attend in their daily lives. MetTel customers can now take advantage of the advanced marketing analytics and predictive segmentation Gravy delivers to quickly and easily act on local behavioral knowledge to predict buying intent, deliver personalized engagement, gain granular competitive intelligence and drive loyalty and share of wallet. "While all consumer-facing businesses need to better understand their customers and engage with them at a personal level, MetTel and Gravy intend to initially focus their efforts on the retail, hospitality and media sectors. Gravy provides brands with the highly predictive and actionable segmentation needed to quickly and sustainably drive incremental revenue," said Steven Tunney, Executive Vice President of Planning and Strategy at MetTel. "With access to Gravy's platform andanalytics, our customers are well positioned to enhance their level of engagement and loyalty with their best target audience—their current customers." "We are very excited about what this strategic partnership means for MetTel customers," said Jeff White, CEO at Gravy. "Our mobile-location based services are a perfect complement to MetTel's broad mobile solutions suite, and we look forward to adding significant value for its enterprise customers." In addition to the business development partnership, MetTel has made a strategic investment in Gravy's business, reinforcing the Company's ongoing commitment to improve its solutions and better service enterprise organizations. Steven Tunney will also join Gravy's board to further solidify the relationship and MetTel's support of the technology. About MetTel About Gravy Logo - http://photos.prnewswire.com/prnh/20141022/153661LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mettel-and-gravy-announce-strategic-partnership-to-deliver-first-of-its-kind-local-mobile-visit-and-behavior-insights-to-brands-and-publishers-300049643.html SOURCE MetTel |