| [January 17, 2006] |
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Merkle Unveils Mortgage Accelerator Marketing Solution; Services and Solutions Suite Combines Market Data, Analytics to Help Mortgage Bankers to Market Smarter
LANHAM, Md. --(Business Wire)-- Jan. 17, 2006 -- Merkle (www.merklenet.com), a leading database marketing agency, announced the launch of Mortgage Accelerator, its new suite of comprehensive analytic marketing services and solutions developed especially for mortgage bankers to locate the best prospects for offers. Mortgage Accelerator combines multiple data sources and analytic techniques and is designed to allow mortgage bankers to achieve a higher response rate in their direct marketing efforts in an increasingly competitive and challenging marketplace.
Mortgage Accelerator will debut at Merkle's first annual Mortgage Forum on February 2 in Newport Beach, Calif. The theme of the forum is "An Industry in Transition: Leveraging Information in the Mortgage Industry of the Future."
The Mortgage Accelerator suite brings together Merkle's proprietary consultative approach with new data and technologies specifically created by Merkle for use by clients in the Mortgage industry. The suite includes Lifestyle Lists(TM), which are ready-to-use marketing lists that categorize prospective mortgage customers based on their unique life stage and situation, and the GeoMarketing(TM) Index, a tool that combines macro and micro economic information such as housing starts, Zip+4 data, and individual consumer data to improve marketing strategies and results at a geographic level.
Dave Kelly, vice president of Merkle's Atlanta division, said, "Mortgage bankers are facing greater competition from new online lenders, an over-saturated consumer market, and a drastic downturn in consumer demand for new loans and refinances. In our experience in working with mortgage bankers, we found that there were specific needs that could be addressed by using and integrating macroeconomic data within marketing programs. We feel that Merkle's Mortgage Accelerator solution will give mortgage bankers a competitive advantage by allowing them to target the most highly qualified prospects possible."
About Merkle
Merkle is a database marketing agency offering quantitative, innovative marketing strategies that maximize results and demonstrate return on investment. Merkle's clients span a variety of industries and include leaders in financial services, catalog/retail, consumer packaged goods, travel and leisure, entertainment, and not-for-profit fundraising. Merkle's services and solutions include strategic consulting, business intelligence and analytics, development and maintenance of Marketing Knowledge Centers, list and data products, creative services and production management. With approximately 800 employees, the privately held corporation is headquartered near Washington, D.C. in Lanham, Maryland with additional offices in Atlanta, Boston, Denver, Philadelphia and Seattle. For more information, contact Merkle at 1-888-4-MERKLE or visit www.merklenet.com.
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