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Merkle to Speak at CRMC
[May 28, 2015]

Merkle to Speak at CRMC


Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will be sponsoring and speaking at CRMC 2015, the premier networking event for retail marketers and CRM executives. The event, being held June 3-5 in Chicago, attracts the industry's top service providers and retail brands from around the world and focuses on important topics including digital marketing, mobile and social media, and customer behavior.

On Thursday, June 4 at 10:20 a.m., Mark Guenther, VP, client leadership team, Merkle, will be presenting alongside John Kalinich, SVP, Omni-Channel Operations & eCommerce, Deckers Brands - parent company of the UGG® brand, Teva® and Sanuk®, to deliver a session entitled, Delivering A Valuable Customer Experience Through A Connected CRM System.

"Deckers Brands has centered our people, processes, and technology on the needs of our customers to ensure a consistent and powerful brand experience across all channels," said John Kalinich, SVP, Omni-Channel Operations & eCommerce, Deckers Brands. "Through our partnership with Merkle and 500friends, we've identified foundational building blocks to deliver upon our promise of an omni-channel experience."

Deckers is on a mission to transform its customer experience, but with disparate systems and siloed organizational alignment delivering a true omni-channel experience comes with challenges. In this session, Mark and John will discuss the objectives, considerations, and implications faced to build a CRM system from scratch that tuly connects all facets of a multi-brand portfolio. Attendees will learn the key aspects of transformation, from the foundation of a marketing database to the integration of loyalty and organizational alignment to deliver a more valuable customer experience.



"The CRMC conference is a great venue for bringing marketers and retailers together to discuss the innovative strategies that are driving this industry," said Mike Mojica, EVP & GM of Merkle's Retail and Consumer Goods practice. "Attend our session to learn actionable strategies for building a complete omni-channel experience that delivers customer value and maximizes the profitability of your customer relationships."

To learn more about the conference or to request a meeting with Merkle, please click here.


About Merkle

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing performance and shareholder value. With more than 2,700 employees, the privately held corporation is headquartered in Columbia, Maryland with 14 additional offices in the US and offices in London, Shanghai and Nanjing. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 company-owned and operated retail stores, and select online stores, including company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.


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