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Merkle Releases The Road to Mobile-First: A Technical SEO GuideMerkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released a new report, The Road to Mobile First: A Technical SEO Guide. Google (News - Alert) declared that starting next year, search indexing prioritization will change from desktop to mobile devices. Merkle's guide details how to prepare for mobile-first indexing and how to track the impact. The comprehensive technical SEO guide includes a detailed outline of mobile configurations, guidelines for mobile-first indexing, and considerations for separate mobile sites in addition to providing reporting and benchmarking resources. "Mobilesearch is becoming more prominent every day, making it easy to see why Google has made it a priority," said Adam Audette, SVP of SEO at Merkle. "With Google recognizing the importance of mobile search and updating its index to be mobile-first, brands must shift their mentality from a desktop-focused approach to a mobile-first mindset. Capitalizing on the rapidly growing mobile audience is a crucial change that brands must respond to." Marketers can learn more about the future of mobile advertising and how to prepare for the upcoming changes by attending the complimentary webinar, featuring Google, on Thursday, June 29 at 2:00 p.m. ET. The webinar, The Road to Mobile-First: User Experience & SEO, will be led by Grace Dolan, head of marketing performance at Google; Adam Audette; Melody Petulla, senior manager of SEO, Merkle; and Austin Blais, senior manager, SEO at Merkle. About Merkle Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance creative and media, Merkle creates customer experiences that drive improved marketing results and shareholder value. M1, Merkle's end-to-end, people-based insights, planning, and activation platform, enables clients to target known individuals and reach them across media and channels, throughout the customer life cycle. With more than 4,100 employees, Merkle is headquartered in Columbia, Maryland with 16 additional offices in the US and 8 offices in Europe and Asia. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
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