[January 27, 2015]

Merkle Names John Padwick as Vice President, Vertical Markets, Travel

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation's largest privately held agency, announced the appointment of John Padwick to vice president, Travel. In this role, Padwick will lead the growth efforts for Merkle's Travel practice and will provide expertise in bringing innovative data, analytic and technical marketing solutions to top travel and hospitality clients.

"Modern travel brands are required to drive results in a perishable inventory industry across multiple new marketing channels. I was attracted to Merkle's addressable customer experience solution to this unique industry challenge, its innovative approach to CRM, and its impressive portfolio of customers," said Padwick. "I look forward to working with Merkle's talented and unique team and contributing to the success of one of the fastest-growing CRM agencies."

Padwick brings to Merklemore than 15 years of award-winning expertise in lifestyle marketing and brand development, including building and managing highly successful integrated brand marketing initiatives across the travel industry. He has led the development of digital platforms for major global travel brands including Hilton Hotels, Marriott Hotels & Resorts, and Wyndham Hotels & Resorts. Prior to joining Merkle, Padwick served as senior director of e-commerce and CRM marketing at sbe Entertainment, the country's premier travel and entertainment lifestyle branding group, where he built a dynamic marketing team from the ground up and merged eight independent luxury brands into one parent brand.

"John's expertise in both travel and hospitality marketing, as well as his ability to blend business and brand savvy, make him a perfect fit to lead Merkle's travel team," said Andrew Hoeberichts, senior vice president, Travel, Media and Entertainment. "His dynamic experience and personality will lend well to the team's efforts to deliver highly innovative and integrated solutions to Merkle's clients and prospects within the travel industry."

About Merkle

Merkle, a technology enabled, data driven customer relationship marketing (CRM) firm, is the nation's largest privately-held agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,600 employees, the privately held corporation is headquartered in Columbia, Maryland with additional offices in Bend, OR; Boston; Charlottesville, VA; Chicago; Denver; Little Rock; London; Minneapolis; Montvale, NJ; Nanjing; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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