[September 24, 2008]

Mercado Randi Barshack Selected to Speak at Online Market World

Mercado (News - Alert) Randi Barshack Selected to Speak at Online Market World

PLEASANTON, CA, September 24, 2008 � Mercado (http://www.mercado.com ), a leading eCommerce solution provider, today announced that Randi Barshack, Vice President of Worldwide Marketing at Mercado, has been selected to speak at the upcoming Online Market World event. Online Market World, the premiere event for online sellers and marketers, is being held at Moscone Center West Hall Oct. 1 � 3. Ms. Barshack will participate in a panel entitled, �Merchandising Techniques that Increase Sales� on October 2 at 10:30 a.m.

Ms. Barshack�s panel will cover how to improve conversions and sales for web retailers. How can an eCommerce business utilize best practices in site search, navigation and merchandising to convert web traffic to buying decisions? What can you do to display merchandise in a manner that increases conversion? How can you be sure your strategy actually works? In this session you'll learn what works, what doesn't, and why. Ms. Barshack is an experienced industry expert on site search and navigation, as well as eCommerce Merchandising.

�Randi is an unusually articulate, dynamic and knowledgeable speaker,� said Lisa Morgan, Online Market World SVP and Principal analyst. �She will be sharing best practices that measureably and positively impact conversions and sales.�

More about Online Market World
Online Market World is the premiere event for serious online sellers and marketers. Its comprehensive conference program uniquely covers the entire ecommerce lifecycle including business, IT, marketing, sales, and operational issues. Founded in 2006, the event launched in October 2007 at Moscone Center West Hall in San Francisco and attracted 1,755 attendees. The 2008 conference has been expanded from two days to three days and all other aspects of the show are being expanded to accommodate Online Market World�s growing community. For more information about the event, visit www.onlinemarketworld.com.

Online Market World is produced by interact365, a world-class event management company that produces corporate and industry events. Its executive team and professional staff have decades of experience producing Internet, ecommerce, networking, telecommunications, nanotechnology, clean technology and other events. For more information, visit www.interact365.com.

About Mercado
Mercado is a leading eCommerce solution provider, offering advanced product discovery and merchandising solutions to more than 400 multi-channel, pure-play & SMB Internet retail and B2B eCommerce brands in the United States, Canada and Europe. Mercado enables a rich shopping experience and equips eCommerce professionals with a powerful platform on which to execute merchandising strategies and ignite revenue growth. As a result of deploying Mercado�s software and on-demand solutions, online retailers commonly realize immediate and significant increases in both conversion rate and average order value (AOV). Macy's, Arcadia, Overstock.com, Ted Baker, Williams-Sonoma Inc., Sears Holdings Corp., Argos, OfficeMax, GUESS?, Inc., REI, and B (News - Alert)&H Photo-Video are some of the online businesses who have partnered with Mercado.

PR Contact:

Mark Shapiro
Mercado PR Department
+ 1 619 249-7742
press@mercado.com

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