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MembersFirst(R) Launches Gen M(TM), an Online Member Engagement Solution Built on Next Generation Technology
(Marketwire Via Acquire Media NewsEdge) WAYLAND, MA, October 7 / MARKET WIRE/ --
MembersFirst?, Inc., a leading provider of
website development and management software, and online communication
services to lifestyle clubs, announced the release of its next generation
Software as a Service application -- Gen M(TM).
Gen M(TM) contains a number of industry firsts, benefiting both website
users and website administrators. Features that meet the requirements of a
new generation of discerning, time-starved, and tech-savvy members include
an innovative new user interface, the industry's first user-customizable
home page, numerous Web 2.0 social networking features, a tightly
integrated event calendar, and a secure and spam-free internal message
center.
"The rules of member engagement have changed considerably over the past
year, largely driven by the shifting demographic profile of new members.
Clubs that want to remain relevant in the lives of a new generation of web
savvy members need to be connected to their world -- online," said John
Blake, President and CEO of MembersFirst. "Traditional golf and country
clubs are the original social networks. In powering social interactions and
relationships, Gen M(TM) will effectively transform lifestyle websites from
static online brochures into dynamic online communities."
"Gen M(TM) is designed to scale to accommodate thousands of clubs, and
millions of members," noted Mark Hatch, Vice President of Development for
MembersFirst. "One of the key objectives was to drive member engagement
and participation. To do so, we have developed a proprietary technology
that links profile information with behavioral-based information to enable
effective communication and content delivery."
Hundreds of leaders from private clubs nationwide participated in a series
of webinars MembersFirst hosted to roll out Gen M(TM). "Relationships
remain the cornerstone of the club industry and with Gen M(TM) our members
will be better informed, better connected and better engaged online, all of
the time, even when the club is off season," noted Greg Hoover, General
Manager for Fountaingrove Golf & Athletic Club.
MembersFirst, Inc. is a leading provider of on-demand internet marketing
and online engagement solutions to the club industry. The company's
Software-as-a-Service (Saas) application, Gen M(TM), powers the largest
network of lifestyle clubs. Using e-marketing and website management
services, they help 700 club communities attract, connect, and retain
valuable members. For information visit www.membersfirst.com/GenM or call
508-653-3399.
Contact:
Laurie Fox
508-653-3399Email Contact
Copyright ? 2008 Marketwire
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