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Memac Ogilvy is UDC's new advertising agency [Peninsula, The (Qatar)]
[September 14, 2014]

Memac Ogilvy is UDC's new advertising agency [Peninsula, The (Qatar)]


(Peninsula, The (Qatar) Via Acquire Media NewsEdge) Doha: Following an extensive review of marketing and advertising agencies, United Development Company (UDC) recently selected Memac Ogilvy as its advertising agency of record. The Memac Ogilvy team was selected to lead all strategic branding and creative efforts with the goal of accelerating the marketing efforts of UDC's Urban Development, The Pearl-Qatar Island.



"Building on an already robust sales record, strong reviews and increasing regional and international awareness, The Pearl-Qatar is well-positioned to take advantage of the market shift toward resort-like, mixed-use developments," said Hussain Akbar Al Baker, Senior Events and Marketing Manager at UDC.

"As we plan for the future, we wanted to find the right team that would not only bring the best creative and strategic approach, but would also truly understand The Pearl-Qatar brand and where it comes from, Al Baker added. "Memac Ogilvy demonstrated a rich appreciation and understanding of The Pearl-Qatar, along with a deep spirit of collaboration. We're delighted to find such a strong partner and look forward to working closely with them in order to further advance The Pearl-Qatar brand." As one of the top marketing and advertising agencies in the Middle East and North Africa, Memac Ogilvy will help guide brand strategy and create national and regional integrated marketing campaigns, including print, broadcast and out-of-home. Creative work on the first campaign is already underway. "We are pleased to have been selected to represent a brand as iconic as The Pearl-Qatar," said Samer Abboud, Managing Director at Memac Ogilvy Qatar. The Peninsula (c) 2014 Dar Al Sharq Press, Printing & Distribution. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info).

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