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Media General Features Things To Do and Local Promotions With Search
Engine Zvents
SAN MATEO, CA and RICHMOND, VA, Nov 06, 2008 (MARKET WIRE via COMTEX) --
Zvents, the local search engine and paid listings ad network,
announced today that Media General, Inc. (NYSE: MEG), the leading
provider of high-quality news, information and entertainment in the
Southeast, has chosen Zvents to power its Things to Do local search
platform for Media General's daily newspaper and television station
Internet and mobile Web sites. This includes metropolitan newspapers,
The Tampa Tribune, the Richmond Times-Dispatch, and the Winston-Salem
Journal, 16 broadcast television stations throughout the region and
more than 20 community daily newspapers. The Tampa Tribune and WFLA
News Channel 8 are part of a converged market in Tampa launching
Zvents on the Web portal, TBO.com.
With the announcement, the Zvents Media Platform becomes broadly
accessible for unique online advertising opportunities targeted
locally to reach dwellers and visitors in cities and towns in the
Southeastern United States with timely information and ads specific
to what's happening locally. A paid listings and self-service model
enables local merchants to quickly and easily syndicate local events,
sales and weekly specials, and business listings. Zvents equips
local merchants and businesses with access to local targeting, which
can multiply results made in advertising and sales investments while
remaining consistent with their media buying patterns.
"With Zvents' local search technology, Media General Internet and
mobile Web users can discover, contribute, and share thousands of
local events and promotions in their communities," said Kirk Read,
vice president of Media General and president of the Interactive
Media Division. "We are especially excited that Zvents introduces
new opportunities for our local businesses to advertise in highly
targeted ways previously unavailable."
"In an uncertain economic environment, local businesses are seeking
cost-effective ways to reach local consumers," said Ethan Stock,
Zvents CEO and founder. "Through our partnership with Media General,
we deliver a rich local search experience to users and an effective
marketing channel to local businesses in Virginia, North Carolina,
Florida, Alabama, Georgia, South Carolina, Tennessee and Mississippi,
as well as Ohio and Rhode Island."
Over 250 media partners in the Zvents network have adopted the
Zvents Media Platform, which enables users to conduct local "what,
when, where" searches for millions of events, restaurants,
businesses, movies, performers, and other local activities in their
areas natural language search queries. Media General users can
review details of an event or venue, including date and time, ticket
prices, promotions, descriptions, venue information, ratings, and
mapped locations, as well as contribute their own content through
reviews, comments, photos, and related links.
Media General joins pre-eminent media companies across the country
that have adopted Zvents for print and online events listings and to
engage in the power of local search that Zvents uniquely enables.
Rich, detailed content and timely connections distinguish Zvents in
both local search and local online advertising. Media General and
other media leaders embrace Zvents as they seek to fulfill their
goals to communicate timely information for the greatest impact
locally.
ABOUT MEDIA GENERAL
Media General is a leading provider of local news, information and
entertainment over multiple media platforms. The company serves
markets primarily in the Southeastern United States. Media General
publishes 24 daily newspapers, including The Tampa Tribune, Richmond
Times-Dispatch, and Winston-Salem Journal; and community newspapers
in Virginia, North Carolina, Florida, Alabama and South Carolina;
plus approximately 275 weekly newspapers and other targeted
publications. The company owns and operates 19 network-affiliated
television stations that reach approximately 30 percent of the
television households in the Southeast and nearly 9 percent of those
in the United States. The company's interactive media operations
include Web sites and portals that are associated with each of its
newspapers and television stations as well as with many specialty
publications, and three growing interactive advertising services
companies, Blockdot, Inc., DealTaker.com and NetInformer.
ABOUT ZVENTS
Zvents is a local search and advertising network of hundreds of web
and mobile partners, featuring event listings to promote local
business. Using unique search technology, which enables location- and
time-based search for businesses and events, Zvents provides users
with a compelling search and discovery experience, while enabling
local merchants and advertisers to effectively promote their
businesses. Zvents connects local businesses with millions of
monthly users in diverse categories including music, movies,
restaurants, sports, retail shopping, and community. The company
aggregates rich business and event information from web sites,
user-contributed content, and 3rd party sources, and integrates
high-quality partner editorial content with its search index. The
company is a leader in local search relevance and is the main sponsor
of the open-source Hypertable project. For more information, visit
www.Zvents.com.
MEDIA CONTACT
Joy Wong Daniels
Email Contact
650-288-0884
Gutenberg Communications
Suzanne Matick
Email Contact
831-479-1888
SOURCE: Zvents
http://www2.marketwire.com/mw/emailprcntct?id=2D525DB7F79195CE
http://www2.marketwire.com/mw/emailprcntct?id=27E7E67F32B28626
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