[March 25, 2015]

Media Alert: Rocket Fuel Named to Gramercy Institute's 2015 Most Valuable Partners in Financial Marketing

Rocket Fuel (NASDAQ: FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced that it has been named as one of Gramercy Institute's 20 Most Valuable Partners in Financial Marketing. Rocket Fuel was acknowledged for high value to financial firms' marketing success, innovation, customer support levels, and ability to delivery on expectations. Based in New York, Gramercy Institute is a leading think tank for senior marketers from major financial firms around the world.

"Rocket Fuel would like to thank the Gramercy Institute and the judges from some of the leading financial service organizations for the recognition," said Gil Biegacz, Director of Category Strategy, Financial Services at Rocket Fuel. "This distinction validates how Rocket Fuel's digital marketing platform brings value to our financial marketing clients by using AI based optimization to drive strong cross-channel campaign performance."

As part of the selection process, candidate firms were nominated by a client from a financial brand that was either currently, or had at one time, worked with the nominated partner.

A full list of award recipients can be found at: a rel="nofollow" href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.gramercyinstitute.com%2F%23%2120-mvps-2015%2Fc91c&esheet=51066528&newsitemid=20150325006285&lan=en-US&anchor=http%3A%2F%2Fwww.gramercyinstitute.com%2F%23%2120-mvps-2015%2Fc91c&index=2&md5=fdb35784af2d1d0ed6e67ee23abaf57b" rel="nofollow">http://www.gramercyinstitute.com/#!20-mvps-2015/c91c.

Rocket Fuel plans to join all the additional award recipients at the Gramercy Financial Marketers' Forum in NYC on Thursday, March 26, 2015 to accept its award.

Judges for the award included:

• Louis Cohen, SVP, Head of Search, Affiliate Marketing & Lead Generation, Citi
• Marty Dauer, Chief Marketing Officer, Duff & Phelps
• Rich Smith, CMO, Ditech Mortgage Corp.
• Anthony Vitalone, Head, Digital Mktg & Social Media, Deutsche Bank - Asset & Wealth Management
• John Von Brachel, Director of Content Development & Delivery, Merrill Lynch, Bank of America
• Jeffrey Wilson, SVP, Marketing & Communications, GE Capital
• Bill Wreaks, CEO & Chief Analyst, Gramercy Institute

For more information regarding Rocket Fuel's Finance solutions, please visit: http://rocketfuel.com/solution/details/industry/finance.

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns® platform to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete digital marketing hub for the world's most innovative, always-on marketers. The hub includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

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