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MEDIA ADVISORY: Forrester Research Consumer Forum 2008, October 28-29 In Dallas
CAMBRIDGE, Mass. --(Business Wire)-- Forrester Research, Inc. (Nasdaq: FORR):
WHAT: Forrester Research, Inc. (Nasdaq: FORR) Consumer Forum 2008:
Keeping Ahead Of Tomorrow's Customer
The Internet and mobile technology have changed consumer
behavior. Reaching consumers in the right channel at the right
time is more complex than ever, especially as the influence of
consumers' networks and communities increases, and the
challenges will only grow in the next 20 years. At this Event,
Forrester analysts and senior marketing and strategy
professionals from leading companies will present proven
strategies for winning customers' dollars and loyalty in
today's multichannel environment.
WHEN: October 28-29, 2008
WHERE: Gaylord Texan Resort & Convention Center
1501 Gaylord Trail
Grapevine, TX 76051
+1 817.778.1000
WHO: Keynote speakers include:
-- Debra Coughlin, Executive Vice President, Chief Marketing
Officer, Citi Brands
-- Cameron Death, Vice President Digital Content, NBC
Universal
-- Dave Finnegan, Chief Information Bear , Build-A-Bear
-- Daniel P. Garton, Executive Vice President, Marketing,
American Airlines
-- Seth Greenberg, Director, Online Advertising & Internet
Media, Intuit
-- James W. Keyes, Chairman and CEO, Blockbuster
-- Patricia Seybold, CEO, Consultant, and Author of Outside
Innovation, Customer Revolution, Customers.com, Patricia
Seybold Group
-- Lisa Sherman, Executive Vice President, General Manager,
Logo from MTV Networks
-- Tim Suther, Senior Vice President, Digital Marketing
Services, Acxiom
-- Paco Underhill, Founder and Managing Director, Envirosell
Additionally, participants will benefit from seven track sessions designed specifically for marketing and strategy professionals, one-on-one sessions with Forrester analysts, peer networking, and a technology showcase where 27 sponsors -- including platinum sponsor Acxiom and gold sponsors Blast Radius, Critical Mass, InQ, and WhittmanHart-- will share their solutions.
CONTACT: Complete Event information is available at
www.forrester.com/consumerforum2008.
Members of Forrester Leadership Boards' marketing groups will
meet the day before the Consumer Forum on October 27.
Exclusive sessions will be hosted by The CMO Group, the
eBusiness Council, the Interactive Marketing Council, the
Direct Marketing Council, and the Market Research Council.
More information on Forrester Leadership Boards is available
at www.forrester.com/LeadershipBoards.
MEDIA: Members of the media can register by providing their full
contact information to press@forrester.com.
About Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 25 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.
(C) 2008, Forrester Research, Inc. All rights reserved. Forrester is a trademark of Forrester Research, Inc.
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