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The Maybach Financial Group: Media Worldwide Inc. Review in Progress
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:05052008
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Worldwide Inc. (NASDAQ: MDLK) to the list of potential prospects.
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Media Worldwide Inc. was up over $0.05 on below average volume early
trading Monday, May 5, 2008. They recently announced the following:
Monday, May 5, 2008 Teletrax, the global broadcast intelligence
company, today announced a multi-year contract renewal with The NBC
Agency, a division of NBC Universal, Inc. Teletrax is a majority-owned
subsidiary of Medialink Worldwide Incorporated.
The NBC Agency, the internal advertising agency for NBC Universal,
supports the promotional and advertising needs of all NBC
Universal-owned television entities including NBC network
entertainment, news, sports and corporate divisions, as well as its
cable, Internet, and syndicated properties. A long-term client of
Teletrax, The NBC Agency uses the Teletrax suite of broadcast
intelligence services to electronically monitor and analyze affiliate
stations' usage of its on-air television show promotions across all 210
U.S. television markets.
"The Teletrax service is an invaluable cornerstone of our business, and
has set the industry standard for media measurement and intelligence
gathering, and now being able to view all 210 domestic DMAs, it becomes
a more powerful tool for us," said Douglas Holloway, president of NBC
Network Distribution Partnerships and Affiliate Marketing.
"Through Teletrax, we are able to gain a clear picture of how our
promotional campaigns are performing which allows us to determine the
effectiveness of our marketing efforts in a precise and immediate
manner, providing an unmatched level of excellence in service," added
Scot Chastain, Senior Vice President, NBC Affiliate Marketing and
Development.
"Teletrax is very proud of the partnership we have established with the
NBC Agency, and we are pleased that it has committed to extend this
valued relationship," said Andy Nobbs, president of Teletrax. "Being
considered such an integral part of The NBC Agency further demonstrates
the important role media intelligence plays in organizations' need to
understand how and when their video content is used."
Teletrax currently maintains a proprietary network of detectors that
monitors the television broadcasts of over 1,500 channels from more
than 50 nations, including all 210 markets in the United States,
representing all measured U.S. television households. Its international
network covers television stations across Europe, Asia, the Middle
East, Australia, South and Central America, and Canada. Teletrax
clients include ABC Television Network, Associated Press, CBS
Television, CBS Television Distribution, Disney-ABC Domestic
Television, Fox Broadcasting Company, NBC News Channel, The NBC Agency,
NBC Universal Domestic Television, Reuters Television, United Nations,
ITN Networks, Euro RSCG 4D DRTV, and Medialink. A number of other
companies are also in active trials with the Teletrax service.
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