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Maximizer Software: Property development firm, Pafilia, opens the door
to Maximizer CRM 10; 300+users of Maximizer CRM 10 to be deployed at
international property development specialist
(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:27032008
Bracknell, UK -- Maximizer Software (TSX: MAX), the leading provider of
simple, accessible customer relationship management (CRM) solutions,
today announced it will be deploying its new mobile-enabled CRM system,
Maximizer CRM 10, at international property development company Pafilia
where it will be used to underpin the company's continued growth and
help progress towards a paperless office.
Maximizer CRM 10 reflects the growing sophistication in business
development by allowing organisations to compete globally and with
larger enterprises. MaxMobile offers increased mobility, providing
BlackBerry and Smartphone users with instant access to their customers,
leads, schedules, sales deals and service cases directly on their
handheld device, through wired or wireless synchronisation.
Established over 30 years ago, independently owned Pafilia develops
apartments, semi-detached houses and villas, including custom build, in
Cyprus and Greece and markets them globally. Its latest project,
Minthis Hills, is set to transform the property market in Cyprus, if
not the Mediterranean. With offices in England, Scotland, Cyprus,
Greece, Russia, Ukraine and Scandinavia, all of Pafilia's 300+ staff
and 400+ partner communities will be able to access Maximizer CRM 10
either through their Windows, Web or mobile interface.
Dr. Stefan Hughes, IT director at Pafilia comments: "Maximizer is at
the heart of our entire business operation from sales to customer
service and from construction to accounts. Due to the nature of our
business, it is crucial for our staff to have information at their
fingertips 24 hours a day, seven days a week, especially in sales where
virtual real time availability listings of properties is essential.
Maximizer helps us track our customers and prospects, providing
information on where they are in the buying process, details of
properties in which they are interested, a history of previous
purchases and much more.
"Pafilia has expanded rapidly over the last couple of years and IT has
become an essential of the business. The speed of growth we have
achieved would not have been possible without the ability to customise
our CRM systems through Maximizer and it will help our continued
expansion and drive towards a paperless office. As a preferred
partner with a team of high level IT experts, we are actively working
together with Maximizer to enhance the experience for users around the
world."
Vivek Thomas, Managing Director EMEA, Maximizer Software, concludes:
"Maximizer CRM 10 is perfectly positioned to support the collaborative
customer engagement needs of a business - be it accounts management,
targeted marketing campaign management, opportunity management or
customer service. It is easy to use, intuitive to configure, quick to
deploy and most importantly, accessible anytime, anywhere. Our
long-term relationship with Pafila has helped in the development of
Maximizer CRM 10 and we are convinced the business development and
growth benefits that Maximizer can deliver will strengthen this
relationship even further over the coming months."
About Maximizer Software
Maximizer Software is a leading provider of simple, accessible,
customer relationship management (CRM) solutions, providing the best
value for small and medium-sized businesses. Built on a web-based
architecture, Maximizer CRM offers sales, marketing, and customer
service users and managers their choice of access to customer
information - through the desktop, web, or mobile device.Maximizer
Software has sold more than 1 million licences and has over 8,000
corporate customers ranging in size from entrepreneurs to
multi-national organisations, including: Siemens, Societe Generale,
HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher
& Paykel Healthcare, Oxford University Press, and Cathay Pacific.
Maximizer Software is a global business with offices and over 400
business partners in the Americas, Europe/Middle East/Africa and Asia
Pacific.
This release may contain certain forward-looking statements reflecting
Maximizer Software Inc.'s current expectations. Investors are cautioned
that all forward-looking statements involve risks and uncertainties,
including without limitation, changes in market and competition,
technological and competitive developments, and potential downturns in
economic conditions generally. Additional information on these and
other potential factors that could affect the Company's financial
results are detailed in documents filed from time to time with the
provincial securities commissions in Canada. All trademarks or
registered trademarks stated herein are properties of their respective
owners.
About Pafilia
Pafilia, which means Friends of Pafos' in Greek was founded by Mr.
Elias Eliades in 1977. Today, it is one of the largest companies and
property developers in Cyprus and is still owner-managed by Mr Eliades
and his family. With over three decades of experience, Pafilia has
expanded via steady organic growth, and now employs over 500 people
worldwide. Pafilia's head office is located in Pafos, Cyprus, and the
company has a global network of over 20 offices; on the island, across
the UK (Glasgow and Northampton), Russia, Ukraine, Greece and
Scandinavian countries.
With over 10,000 happy home-owning clients, Pafilia remains a thought
leader in the property industry, dealing with all aspects of property
development. With a serious commitment to customer care, clients
receive an efficient and reliable level of service throughout the
buying process, from initial contact with an advisor to a personally
tailored inspection trip to the sale. This then marks the beginning of
a lifetime of after-sales care, including services such as mortgage
solutions, insurance, financial and legal assistance, interior design,
landscaping, pool maintenance, cleaning, rental and re-sale services.
CONTACT: Sara Katz, Marketing Manager EMEA, Maximizer Software Ltd.
Tel: +44 (0)1344 766 909
e-mail: skatz@max.co.uk
WWW: http://www.max.co.uk
Jonathan Bawden, Senior Account Executive, Portfolio Communications Ltd
Tel: +44 (0)20 7240 6959
Fax: +44 (0)20 7240 4849
e-mail: jonathan.bawden@portfoliocomms.com
Emily Gallagher, Portfolio Communications Ltd
Tel: +44 (0)20 7240 6959
e-mail: emily.gallagher@portfoliocomms.com
WWW: http://www.portfoliocomms.com
Sacha Appleton, PR & Brand Manager, Pafilia Property Developers Ltd
Tel: +357 26 848800
e-mail: s.appleton@pafilia.com
Helen Shepherd, Mandate Communications
Tel: +44 (0)20 7379 5000
e-mail: helen.shepherd@yourmandate.com
Anna Dufty, Mandate Communications
Tel: +44 (0)7968 210 497
e-mail: anna.dufty@yourmandate.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
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Copyright ? 2008 M2 Communications Ltd.
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