| [February 13, 2006] |
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Mattel(R) Brands and Fisher-Price(R) Brands Launch Innovative New Toys at Toy Fair 2006 (February 9 - 15)
--(Business Wire)-- Imaginative and content-rich products... favorite classic brands... innovative use of technology ... varied and rich play experiences - the talk of the toy world! -0- *T SHOW INFORMATION: WHAT: Mattel(R)Brands & Fisher-Price(R) Brands hottest new toys for 2006 WHERE: 28 West 23rd Street - 6th Floor ------------------------------- (between 5th and 6th Avenues) ----------------------------- CONTACTS: Freeman PR: 973/470-0400 Ellie Bagli, Amy Friedland, Sue Murphy SHOWROOM OFFICE: 646/336-6800 Ext. 22 *T
Mattel(R) Brands:
-- Let's Dance!(TM) Barbie(R): Inspired by Barbie(TM) as Princess Genevieve(TM), the star of Barbie(R) doll's sixth princess movie "Barbie(TM) in the 12 Dancing Princesses," Let's Dance!(TM) Barbie(R) doll at approximately 15-inches-tall, brings the beautiful choreography from the movie to life. Now girls can dance with Barbie(R) doll in three different ways: by following girls' dance moves, teaching girls a new move by demonstrating and saying phrases, or dancing to music while a girl watches.
-- Polly Pocket(TM) "Pollyworld(TM)" Rockin' Theme Park: Girls will love bringing to life the adventures of Polly Pocket!(TM) and friends from the doll's first ever, full-length direct-to-DVD, "Pollyworld(TM)." PollyWorld(TM) Rockin' Theme Park is the coolest amusement park-meets-ultimate shopping promenade filled with thrilling rides, music to the max and shopping galore - everything girls love including fun and friends.
-- Pixel Chix(TM) "Love" 2 Shop(TM) Mall: Pixel Chix(TM), the hugely successful "2-D girl living in a 3-D world" that topped holiday charts in 2005, returns in 2006 with all new digs - the Pixel Chix(TM) "Love" 2 Shop(TM) Mall. The mall comes with a flip screen allowing your Pixel Chix(TM) gal to move between the shops for double the fun. There are two malls, each with two shops - a boutique/foodcourt and a salon/petshop. Seven different input buttons allow for interactive play including new work, money, and shop buttons - the more your Pixel Chix(TM) gal works, the more money she earns to spend.
-- My Scene(TM) Fab Faces(TM) Dolls: The My Scene(TM) Fab Faces(TM) dolls are the ultimate teen drama queens... Kennedy(TM), Madison(TM), Chelsea(R) and Nolee(R) dolls each have an innovative, first-ever movable face feature that allows girls to create fun expressions on the dolls' faces like frowns, pouts, smirks and smiles.
-- Hot Wheels(R) Terror-Dactyl Track Set: Kids race to blast a flying pterodactyl out of the sky and avoid erupting volcanoes in the new, high-speed Hot Wheels(R) Terror-Dactyl Track Set. Kid-powered super boosters send cars racing around the track, avoiding the pterodactyl that captures wayward Hot Wheels(R) cars in his teeth.
-- Tyco R/C(R) N.S.E.C.T.: The follow-up to 2005 Toy of the Year finalist Shell Shocker, the remote-controlled N.S.E.C.T. is a biomechanical bug that transforms from a bio-bug to bio-blaster in seconds, and uses its powerful mandibles to grab and "capture" smaller toys.
-- Superman Returns(TM) Inflato-Suit(TM): Just in time for this summer's Warner Bros. blockbuster, Superman Returns, Mattel gives kids the chance to imagine that they have the strength, the power ... and the physique of the Man of Steel(TM). A dedicated battery-operated fan inflates the Superman(TM) suit, transforming kids into their favorite superhero, all muscle-bound and awe-inspiring.
-- CARS(TM) Fast Talkin' Lightning McQueen(TM) Vehicle: With animated eyes and vinyl-animated mouth, it's the ultimate interactive toy inspired by the upcoming Disney/Pixar movie, CARS. Kids can talk to Lightning McQueen(TM) and program him to do up to 15 outrageous stunts and tricks, and "say" more than 30 fun phrases.
-- UNO(R)'s 35th Anniversary, featuring UNO Spin(TM): America's No. 1 card game, UNO(R), celebrates 35 years of fast, family fun with a new spin: The all-new UNO Spin(TM). When a spin card is played, someone must spin the wheel - causing themselves or opponents to pick up, discard or even exchange cards. It's fast-paced fun that'll make your head spin!
Fisher-Price(R):
-- T.M.X.: On the 10th anniversary of Tickle Me Elmo, the furry red phenomenon returns like no toy ever before!
-- SparkArt Creativity System: The SparkArt Creativity System not only unlocks a child's creativity, it also provides them with unlimited inspiration! An interactive Touch-Tech pen brings drawings, magnets and 3-D models to life, motivating children to draw and let their creativity shine.
-- Fairy Wishes(TM) Dora: The most popular little girl on television comes to life this year to help make her friends' wishes come true in this incredible new doll whose facial expressions are so real, she's almost magical. With the touch of a magic wand, Fairy Wishes Dora is ready to make a wish and she actually raises her own wand, closes her eyes and moves her lips, just like a real fairy granting a wish.
-- I Can Play Piano(TM): Fisher-Price tunes into the musical arts this year with the introduction of this innovative new piano system that turns piano lessons into fun and games as it teaches young children how to play the piano and read music. The "learning magic" lies within the patented Piano Wizard technology in the song and game cartridges, turning standard sheet music into a colorful game with fun, moving images that tell kids what note to play and when to play it.
-- Kidtronics: From the Fisher-Price Kid-Tough(TM) Tape Recorder to the Perfect Shot Camera in the 1980s, Fisher-Price has a track record of tremendous success with preschool-appropriate electronics. More than 10 million Tape Recorders and Cameras have been sold since their introduction! As great as these two products are, they are both SO last century! In 2006, Fisher-Price introduces the Digital Song & Story Player and Kid-Tough(TM) Digital Camera - tough, durable, kid-friendly and on target with today's tech-savvy kids. This line of REAL electronics designed exclusively for preschoolers help them capture THEIR moves, THEIR moments and let them listen to THEIR music!
-- ESPN(R) Fast Action Football: Fisher-Price and ESPN have done it again! This indoor electronic game table combines a digital display with physical head to head football action. Physical game controls, a footpad and a joystick, mean that kids need to bust a move in order to play this game! And for the ultimate football arena experience, it also includes play-by-play commentary, football sounds, electronic scoring and sweat dripping off the brow, making this feel like you're right in the action!
Avatar, The Last Airbender(TM):
-- Air Launch Aang With Appa: Boys can act out their favorite battle scenes from Nickelodeon's new, top-rated boys' action adventure series, Avatar, The Last Airbender, with this action figure and vehicle set. It comes complete with Avatar's favorite animal companion, the giant two-ton flying bison, Appa, and features one of Aang's neat air-bending skills.
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