[November 03, 2005]

MATRIXX NETWORKS SELECTS SMT DIRECT TO PROVIDE CALL CENTER SERVICES FOR HUDSON�S BAY COMPANY

TORONTO, ON � November 3, 2005 � SMT Direct Marketing Inc. (www.smtdirect.com), a leading provider of multi-media contact center outsourcing services, has been selected by Toronto-based Matrixx Networks Inc. to provide call center services for Hudson�s Bay Company�s (Hbc) new line of long distance and future telephony products, Hbc Rewards Telecommunications.

�Choosing SMT Direct as a vendor/partner made a lot of sense for us and Hbc, especially given the proven performance of their call center expertise and excellent customer service,� says Matrixx Networks vice-president Paras Dharamshi. �Having SMT provide inbound and outbound call centre services will be an essential marketing tool as we move forward to offer Hbc�s customers long distance, local and other bundled telephony services in 2006.�

�We�re very excited about adding Hbc Rewards Telecommunications to our client roster through Matrixx Networks,� adds SMT Direct president and CEO Tony Nadra. �Being chosen by Matrixx is proof positive they believe direct marketing via the telephone remains a viable means of maintaining good relations with existing Hbc customers. It�s clearly a win-win for both organizations as we build on the best-of-breed model.�

Matrixx Networks is a provider of turnkey home service programs to customers. Through some of North America�s leading affinity programs, Matrixx Networks is able to offer home services, such as telecommunications and extended warranty programs to their customer base in a competitive and cost effective manner.

�With over 10 years of experience in the affinity market, Matrixx, working with its key strategic partners such as SMT, enables its marquee clients to leverage their affinity programs and become profit centers by offering best of breed home services to their valued customers,� says Dharamshi.

�SMT�s solution provides us with an affordable and scalable way to rapidly expand our telephony offerings to Hbc�s customers,� adds Dharamshi. �SMT�s seamless ability to turnkey an outbound and inbound solution was an important factor for us as it translates into immediate cost savings and increased customer satisfaction.�

With operations in North America, India, Dubai and Latin America, SMT Direct offers its customers a choice of best-shore, near-shore, on-shore and off-shore services to ensure inbound and outbound voice campaigns can be successfully executed faster and in a cost-effective manner while keeping the message dynamic and current.

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About SMT Direct (www.smtdirect.com)
Founded in 1996, SMT Direct Marketing Inc. offers strategic counsel and experience in multi-media call center and business process outsourcing services, including both inbound and outbound, customer care; telemarketing; market research surveys, human resource outsourcing; finance and accounting re-engineering; recovery and retention programs; market survey and help desk services. As part of its Smart Shore model, SMT offers state-of-the art operations in onshore, nearshore and offshore locations through a network of best-in-class facilities.

Contact:
Sheldon Rose
Sacke & Associates Inc.
416.493.5723, ext 202
sheldonr@sackepr.com

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