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Massdrop Evolves Brand to Become Drop, Launches New User Experience to Enable Passions and ProductsSAN FRANCISCO, April 29, 2019 /PRNewswire/ -- Drop (formerly known as Massdrop), the innovative company that uses data and insights from enthusiasts to develop next-level products, today announced a comprehensive rebrand as well as a new line-up of marquee Drop-created products. As Drop, the company reinforces its commitment to empowering people to find and fuel their passions through products and connection. From music to the outdoors, to cooking, to fashion, Drop's new visual identity, immersive user experience and premium, inventive products aim to deepen people's personal experiences with the things they love to enjoy. "We've grown immensely since we first launched Massdrop in 2012. We began with a hypothesis that if we tapped into the power of the internet and communities, we could ultimately understand the types of products and experiences that enable any person to follow their interests," says Steve El-Hage, CEO and Co-founder of Drop. "Over the years, we've created a completely new way of designing products through data and insights. As Drop, we're able to take that to the next level with new signal collection capabilities." The company also unveiled a series of visionary Drop-created products, part of the newly launched Drop Studio. Drop Studio products represent exclusive designs as well as collaborations with leading brands. New products include:
This new chapter as Drop builds on the company's strong momentum. Within the past year, Drop raised a Series C round of funding for a total investment of $75 million from Kleiner Perkins, Mayfield, August Capital, DAG Ventures, and Stanford University. Drop also recently hired its first Chief Marketing Officer, Valerie Buckingham, who brings experience from innovative consumer and technology companies like Nokia, Microsoft and Carbon, as well as its first Chief Financial Officer, Tony Meneghetti, who joined from leading lifestyle accessories company Timbuk2. Beginning today, people can shop on Drop using the redesigned website, Drop.com, or the newly-launched mobile app, available on iPhone and Android Smartphones. About Drop Drop is a product company that uniquely uses data and insights from enthusiasts to create and curate innovative products that fuel passion. With new, diverse products featured every day, Drop empowers people across the globe to find and follow their interests, learn, share, shop and participate in product development. Popular Drop categories include audio, tech, apparel, outdoors, and cooking. Founded in 2012, Drop is home to 7 million members. Drop is available on Drop.com and the Drop app for iPhone and Android smartphones. View original content to download multimedia:http://www.prnewswire.com/news-releases/massdrop-evolves-brand-to-become-drop-launches-new-user-experience-to-enable-passions-and-products-300839436.html SOURCE Drop |