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MARSHALL FOOTBALL: Major PR firm to help plead Herd's playoff case [Charleston Daily Mail, W.Va.]
[October 24, 2014]

MARSHALL FOOTBALL: Major PR firm to help plead Herd's playoff case [Charleston Daily Mail, W.Va.]


(Charleston Daily Mail (WV) Via Acquire Media NewsEdge) Oct. 24--Marshall's football team will get the help of a major public relations firm in pleading its case for its spot in the College Football Playoff. Conference USA, of which Marshall is a member, has retained the Los Angeles-based firm Brener Zwikel & Associates. According to USA Today, the firm sent a statement Thursday touting Marshall's credentials to the College Football Playoff committee.



The firm's clients include the Rose Bowl, the Los Angeles Dodgers and Speedo.

"It's a PR firm that does great work and we thought we really had a great story from a conference standpoint," said C-USA associate commissioner Courtney Morrison-Archer. "We're excited to keep focusing on the great things around the program." Marshall athletic director Mike Hamrick said Thursday night that the conference wanted to highlight the Thundering Herd's accomplishments this season so far.


"Marshall University did not hire a PR firm," Hamrick said. "However, I'm aware that Conference USA has engaged with a PR firm to not only promote Marshall, but to promote Conference USA football. I'm very appreciative that our conference feels this strongly about our football season to date to do this." According to USA Today, the firm's statement mentioned Marshall's 7-0 record, No. 22 ranking in the Amway Coaches Poll and its C-USA affiliation. It also mentioned statistics for Marshall quarterback Rakeem Cato and the Herd's undefeated seasons in 1937, 1996 and 1999, plus a plea to consider the team for the playoff.

This season is the first that a 13-person selection committee will decide which four teams will compete in the College Football Playoff. It also will decide which team from the "Group of Five" conferences -- the Mountain West, Sun Belt, Mid-American, American and Conference USA -- will fill the group's spot in a marquee bowl. This season, that bowl would be the Cotton Bowl, Fiesta Bowl or Peach Bowl.

The College Football Playoff Committee will release its first rankings next week.

___ (c)2014 Charleston Daily Mail (Charleston, W.Va.) Visit the Charleston Daily Mail (Charleston, W.Va.) at www.dailymail.com Distributed by MCT Information Services

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