TMCnet News
The Mars Agency Captures First-Ever Agency Designation as Top Technology Solution Provider by Consumer Goods Technology's Readers' Choice Survey 2018DETROIT, March 20, 2018 /PRNewswire/ -- Global marketing-to-shoppers expert The Mars Agency was honored as the first-ever marketing agency named as a top technology solution provider in Consumer Goods Technology's Readers' Choice 2018 survey. The Mars Agency joins the ranks of esteemed companies such as SAP, Adobe, Salesforce and Oracle. "This is the first time that a traditional marketing agency has earned a spot on one of our Readers' Choice lists, which historically have been the domain of software and technology solution providers," said Consumer Goods Technology editor-in-chief Peter Breen. "I think it reflects the increasing importance of technological expertise in the marketing world, especially when it comes to analytics-driven consumer engagement." According to Breen, The Mars Agency's recognition on the list reflects evolving industry needs for technology-driven marketing solutions that upgrade consumer engagement and shopping experiences. Rob Rivenburgh, CEO North America, The Mars Agency, said the honor reinforces the agency's dedication and focus on commercializing technology to drive growth for its clients, particularly as tech solution providers such as Google, IBM and Microsoft are typically considered leaders. Rivenburgh cited the February 1 launch of the Bottle Genius Powered by Smart Aisle? skill for Alexa as a recent example of The Mars Agency's ability to identify and commercialize technology for growth. The voice-powered shopping tool is helping NYC's Bottlerocket Wine & Spirit cstomers make more confident whiskey purchases. "Bottle Genius Powered by Smart Aisle? is an industry first and an excellent example of the way Voice will change the shopping experience for consumers everywhere," he said. "It's already boosted sales by 14%, year over year, for the 120 whiskeys featured in the Bottle Genius set. This is just the beginning of our Smart Aisle? contributions to the retail industry." About The Mars Agency About CGT's"Readers' Choice" About CGT For more information, contact:
View original content with multimedia:http://www.prnewswire.com/news-releases/the-mars-agency-captures-first-ever-agency-designation-as-top-technology-solution-provider-by-consumer-goods-technologys-readers-choice-survey-2018-300616372.html SOURCE The Mars Agency |