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Marley Beverage Company Goes All Natural - Launching Innovative Line of ZERO Mellow Mood Relaxation Drinks and New One Drop Coffee FlavorsMarley Beverage Company (MBC), a creator of innovative natural and functional beverages established with Bob Marley's family, is unveiling a line of naturally-sweetened, ZERO calorie Mellow Mood Relaxation Drinks and introducing new flavors to its One Drop premium ready-to-drink (RTD) coffees. This is part of a larger MBC rebranding initiative to offer an all natural portfolio of diverse beverage options and to stay at the forefront of today's consumer trends pointing towards better-for-you products, including products made with simple, unprocessed ingredients, offering low calorie options, or added functionality. Launched in 2010, armed with a line of Mellow Mood sodas in just two flavors, MBC has since expanded its beverage line into a wide variety of Mellow Mood decaffeinated teas and now a new line of ZERO calorie, decaffeinated teas and sparkling waters. MBC also launched One Drop, a line of premium ready-to-drink coffees, which now comes in four delicious flavors. MBC is a brand dedicated to fulfilling Bob Marley's philosophy of livig life naturally in the form of the best-tasting, natural and functional beverages. "Bob Marley understood how ingredients affect the body and mind," explains Marketing Director, Mindy Spire. "We've turned this idea into something that you can sip and enjoy." Here is a summary of MBC's new line extensions:
Along with new line extensions, MBC has executed a major rebranding initiative that includes redesigned packaging for Mellow Mood and One Drop. The new MBC corporate medallion features an illustration of a youthful, spirited portrait of Bob Marley interpreted by millennial artist Miles Tsang, which conjures a sense of purity and vigor, reflecting MBC's natural beverage platform and Bob's passion for life. The medallion appears front and center across MBC products in order to create a strong connection across the company's diverse beverage portfolio. Mellow Mood's new logo includes a slight wave-like flow representing the positive energy that generations associate with Bob's legacy and the beverage's relaxation functionality. The One Drop logo reflects Bob's heritage and the coffee's signature Jamaican coffee blend flavor. Learn more at http://www.DrinkMarley.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20160726006046/en/ |