Marketers give consultants a run for their money
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[February 12, 2012]

Marketers give consultants a run for their money

Feb 12, 2012 (The Australian Financial Review - ABIX via COMTEX) -- IPG announced that it had approved plans to relaunch MRM in Australia in February 2012, four years after the global agency network exited the local market. MRM worldwide CEO, Bill Kolb, said the marketing communication sector had begun to benefit from an increasing need for customer data management tools. Kolb said the ability to integrate technology with marketing allowed the group to receive funding that would previously have gone to companies such as IBM or McKinsey.


Publication Date: 13 February 2012 MRM GROUP IPG HOLDINGS LIMITED McKINSEY AND COMPANY BAIN AND COMPANY McCANN WORLDGROUP PTY LTD SMART (AUSTRALIA) PTY LTD SAPIENTNITRO PTY LTD PROXIMITY AUSTRALIA PTY LTD R/GA MEDIA GROUP LIMITED LBI INTERNATIONAL NV GM HOLDEN LIMITED GENERAL MOTORS CORPORATION CAPGEMINI ACCENTURE IBM CORPORATION THE COCA-COLA COMPANY INTEL CORPORATION NESTLE SA

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