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Marketbright Uses Social Media in New Offering to Enhance Customer Experience
(Market Wire Via Acquire Media NewsEdge) SAN BRUNO, CA, April 28 / MARKET WIRE/ --
Marketbright, the only
on-demand emarketing solution with an integrated web content management
platform, today launched Brightsite, a new product that uses aspects of social networking to
create a stronger bond between sales, marketing and the customer.
Brightsite effectively creates the equivalent of a B2B shopping cart for
enterprise web sites.
"While many companies use landing pages and microsites to interact with
their client companies, it is often difficult to maintain such sites as
vital collaborative communications tools," said Erik Bower, president of
Marketbright. "By using Facebook-style collaboration and Amazon-like
recommendations, Brightsite enhances the customer experience by managing
their experience and touch points with your company seamlessly."
Brightsite provides a
plug-and-play membership management tool for any enterprise website.
Brightsite also provides the customer with a member account page with links
to all events and offers they have accessed in the past, their account
team, and other account-specific information, creating an easy-to-access
history for new team members.
Customer members also can invite their colleagues into a private, shared
collaborative space. The new, interactive and personalized widgets can be
easily introduced into existing web sites.
Brightsite also allows greater, seamless cooperation between sales and
marketing teams, allowing a customer's microsite to become a branding tool
with enhanced collaboration opportunities and fresh content. With
Brightsite, the marketing team will be able to blast new content, but it
will look customized for the sales person's named accounts. Sales personnel
will be able to review beforehand to ensure appropriateness of
offers/content, to block the content, or to put a personalized note and
pick and choose which items get forwarded on to their customers.
"Many microsites fail to keep pace with the evolving relationship between
customer and vendor," Bower said. "Do you wish your customers spent as much
time on your site as they do on Facebook? That's what we're aiming for."
About Marketbright
Marketbright provides an on demand marketing automation solution which
allows companies to implement self-service campaign execution and demand
generation, automate lead scoring and nurturing, and to gain visibility
into closed-loop campaign-to-cash metrics via real-time dashboards. The
integrated marketing platform results in a full 360-degree view of your
customer's interactions, and this information is used to route only
valuable, qualified leads into your sales CRM. Marketbright's customers
include Serena Software, VMware and Avid. Marketbright is headquartered in
San Bruno, CA. For more information, visit the company's Web site at
www.marketbright.com.
Media Contact:
Lisa Ballard
ZAG CommunicationsEmail Contact
912.220.1179
Copyright ? 2008 Market Wire, Incorporated
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