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Market Research Estimates the Mobile Messaging Market at $202 Billion
ROCKVILLE, MD, Mar 20, 2012 (MARKETWIRE via COMTEX) --
MarketResearch.com has announced the addition of the new report
"Mobile Messaging Futures 2012-2016" to their collection of Wireless
market reports. For more information, visit
http://www.marketresearch.com/Portio-Research-Limited-v3272/Mobile-Messaging-Futures-6845677/
In 2011, the worldwide mobile messaging market was worth USD 202
billion. A market of such impressive value encourages heated
competition and breeds innovation, making it both exciting and
testing times for the mobile messaging space.
One of the biggest themes under discussion in the mobile messaging
industry in the second half of 2011 and now in early 2012 is this
issue of 'the end of SMS' and the booming rise of Over-the-Top (OTT)
messaging services (or 'next generation' messaging services, to offer
just one of a great many aliases). But is the 'SMS doom' scenario
accurate, and -- in reality -- is the feared cannibalization actually
happening?
In addition to informed analysis of SMS, MMS, mobile e-mail, and
mobile IM -- and new sections on SMS Hubbing, and Mobile Marketing
and Advertising -- the report includes five-year OTT User and Traffic
forecasts.
Within the mobile space, messaging is the biggest revenue generator
after voice. Within messaging, SMS is king and yielded the highest
revenue for mobile network operators (MNOs) in 2011. And so fevered
interest about changing market dynamics is understandable and
relevant.
With these largely free or 'almost free' OTT messaging services
seeing uptake, it is proper to assess precisely how pressing the
concern is that the highest margin messaging service for operators
(SMS) is being cannibalized by OTT services that are overwhelmingly
yet-to-be monetized, and with usage thereof being largely beyond the
control and influence of MNOs.
But, does a boost to one messaging type have to equate to a usage
drop in another? Does it have to mean cannibalization of SMS? What
about synergy? Side by side traffic growth? And what of the other
messaging mediums of MMS, mobile e-mail and mobile IM? While
messaging users love to communicate seamlessly, popular modes of
communications do vary -- and maybe OTT isn't a replacement, but
rather just one more segment of the messaging mix.
For more information, visit
http://www.marketresearch.com/Portio-Research-Limited-v3272/Mobile-Messaging-Futures-6845677/
About MarketResearch.com
MarketResearch.com is the leading provider of global market
intelligence products and services. With research reports from more
than 720 top consulting and advisory firms, MarketResearch.com offers
instant online access to the world's most extensive database of
expert insights on global industries, companies, products, and
trends. Moreover, MarketResearch.com's Research Specialists have
in-depth knowledge of the publishers and the various types of reports
in their respective industries and are ready to provide research
assistance. For more information, call Veronica Franco at
240-747-3016 or visit MarketResearch.com.
Contact:
Veronica Franco
MarketResearch.com
Email Contact
240.747.3016
SOURCE: MarketResearch.com
http://www2.marketwire.com/mw/emailprcntct?id=5F60CD427C5DEA7D
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