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Market of Digital Marketing in Financial Services Forecast to 2020(M2 PressWIRE Via Acquire Media NewsEdge) RnRMarketResearch.com adds 2020 Foresight Report: Digital Marketing in Financial Services market research to its store. As internet access and smartphone adoption increase, a growing number of internet users are accessing digital media channels such as social media, mobile and videos. Banks and insurance companies are developing their processes and employing such channels to be able to respond to web-based consumers, create brand awareness, promote new products and services, identify customer needs and elicit feedback. Digital media channels are increasingly being used by companies around the world as a strategic marketing tool. They are primarily used to advertise products and services, identify sales opportunities and ensure brand monitoring. Budget allocations to digital media marketing are expected to increase over the forecast period (2013-2017). During the review period (2008-2012), worldwide digital advertising expenditure rose from US$53.7 billion in 2008 to US$95.7 billion in 2012, at a CAGR of 15.52%. It is expected to nearly double between 2012 and 2017 to reach US$168.4 billion, after registering a forecast-period CAGR of 11.34%. The popularity of social media and growth in smartphone and tablet usage has created new opportunities for digital advertising. During the review period, digital advertising has progressed with the introduction of dynamic messaging and interactive video. Read more at http://www.rnrmarketresearch.com/2020-foresight-report-digital-marketing-in-financial-services-market-report.html . The report provides market analysis, information and insights on digital marketing in the financial services industry: Provides a global snapshot of digital media and growth opportunities for the financial services industry Provides details of different digital media channels across markets and the influence of these channels on consumer purchasing decisions Analysis of digital marketing opportunities and challenges for financial services companies Detailed analysis on leading financial services companies and their marketing through digital media channels Analysis of digital marketing strategies adopted by leading financial services companies operating in various markets Key highlights of this report, available for purchase at http://www.rnrmarketresearch.com/contacts/purchase?rname=134068, include: Financial services companies are increasingly using social media and mobile to communicate with customers and to promote their products and services. In 2012, global digital advertising expenditure accounted for 18.9% of the total advertising spend. Its share is expected to increase to reach 26.9% by 2017. A number of companies are shifting from traditional print and TV media to digital advertising due to the increase in internet usage to communicate, publicize and attract customers. Rapid growth in smartphone use and the accessibility of social media through smartphones is also providing banks and insurance companies with opportunities to connect with customers. A considerable portion of advertisement revenue on social media sites is generated through this platform. Despite their benefits, digital media channels also pose challenges in terms of data security concerns and the associated legal and reputational risks. To curb such risks, banks and insurance companies set up teams to exclusively handle customer queries and resolve issues on social networking sites. Financial services companies should identify the business areas where digital media can be most beneficial before investing. It is suggested they run a small pilot scheme before launching a full-scale, enterprise-wide implementation of digital media tools. Table of Contents 1 Executive Summary 2 Market Size and Outlook 2.1 Share of Digital Marketing Channel 2.2 Global Digital Advertising Spend 2.3 Regional Analysis - Adoption of Digital Marketing 2.3.1 Americas 2.3.2 Europe 2.3.3 Asia-Pacific 2.3.4 Middle East and Africa 3 Key Trends and Drivers by Digital Channels 3.1 Social Media 3.1.1 Trends and drivers 3.2 Videos 3.2.1 Trends and drivers 3.3 Mobile 3.3.1 Trends and drivers 3.4 Games 3.4.1 Trends and drivers 3.5 Banners, Search Engines and Email 3.5.1 Trends and drivers 4 Best Practices in Digital Marketing 4.1 Wells Fargo Employed Digital Channels to Promote its Mobile Banking Services 4.2 Hiscox's Multi-Channel Digital Campaign for Small Business Liability Insurance 4.3 Future Generali Introduced a Video-Recorded Message Strategy 4.4 Patriot Insurance Agencies Launched Digital Marketing for its New Interactive Website 4.5 Barclays Introduced an Online Platform Allowing Customers to Share Ideas 4.6 Challenges for the Year Ahead 5 Appendix 5.1 Methodology 5.2 Contact Timetric 5.3 About Timetric 5.4 Timetric's Services 5.5 Disclaimer List of Tables Table 1: Global Advertising Expenditure (US$ Billion), 2008-2017 Table 2: Global Digital Advertising Expenditure (US$ Billion), 2008-2017 Table 3: Major Industry Advertising Expenditure through Google (US$ Billion), 2011 Table 4: Global Digital Advertising Expenditure by Region (US$ Billion), 2008-2017 Table 5: Global Digital Advertising Expenditure by Region in Financial Services (US$ Billion), 2008-2017 Table 6: Digital Advertising Expenditure by Key Countries in the Americas (US$ Billion), 2008-2017 Table 7: Digital Advertising Expenditure in Financial Services by Key Countries in the Americas (US$ Billion), 2008-2017 Table 8: Digital Advertising Expenditure by Key Countries in Europe (US$ Billion), 2008-2017 Table 9: Digital Advertising Expenditure in Financial Services by Key Countries in Europe (US$ Billion), 2008-2017 Table 10: Digital Advertising Expenditure by Key Countries in Asia-Pacific (US$ Billion), 2008-2017 Table 11: Digital Advertising Expenditure in Financial Services by Key Countries in Asia-Pacific (US$ Million), 2008-2017 Table 12: Digital Advertising Expenditure by Key Countries in the Middle East and Africa (US$ Million), 2008-2017 Table 13: Digital Advertising Expenditure in Financial Services by Key Countries in the Middle East and Africa (US$ Million), 2008-2017 Table 14: Internet and Mobile Penetration Across Developed and Emerging Markets, 2011 Table 15: Global Markets by Unique Video Viewers, December 2012 Table 16: Mobile Penetration in Developed and Emerging Markets, 2011 List of Figures Figure 1: Global Advertising Expenditure (US$ Billion), 2008-2017 Figure 2: Global Digital Advertising Expenditure (US$ Billion), 2008-2017 Figure 3: Major Industry Advertising Expenditure through Google (US$ Billion), 2011 Figure 4: Global Digital Advertising Expenditure by Region (US$ Billion), 2008-2017 Figure 5: Global Digital Advertising Expenditure by Region in Financial Services (US$ Billion), 2008-2017 Figure 6: Digital Advertising Expenditure by Key Countries in the Americas (US$ Billion), 2008-2017 Figure 7: Digital Advertising Expenditure in Financial Services by Key Countries in the Americas (US$ Billion), 2008-2017 Figure 8: Digital Advertising Expenditure by Key Countries in Europe (US$ Billion), 2008-2017 Figure 9: Digital Advertising Expenditure in Financial Services by Key Countries in Europe (US$ Billion), 2008-2017 Figure 10: Digital Advertising Expenditure by Key Countries in Asia-Pacific (US$ Billion), 2008-2017 Figure 11: Digital Advertising Expenditure in Financial Services by Key Countries in Asia-Pacific (US$ Billion), 2008-2017 Figure 12: Digital Advertising Expenditure by Key Countries in the Middle East and Africa (US$ Million), 2008-2017 Figure 13: Digital Advertising Expenditure in Financial Services by Key Countries in the Middle East and Africa (US$ Million), 2008-2017 Figure 14: Social Networking Platforms and Their Usage Figure 15: Broadband Internet Users on Mobile Devices (Million), 2009-2013 Request a Sample for 2020 Foresight Report: Digital Marketing in Financial Services at http://www.rnrmarketresearch.com/contacts/request-sample?rname=134068 to evaluate content and report format before making a purchase decision. 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