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The Market For Apps & E-properties 2012 - Filtering Out the Hype to Focus on Opportunities(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/6fszch/the_market_for) has announced the addition of the "The Market For Apps & E-properties 2012" report to their offering. The Market For Apps & E-properties demonstrates how, why, and when to add apps, social media, virtual worlds, mobile content, and other digital properties to your marketing and licensing mix. This fact-filled report draws on 36 sources to deliver detailed statistics along with deep analysis, including: - Licensing programs for Apple's top 25 all-time best-selling apps - Profiles of app developers with content publishing experience - How much online retailers are investing in mobile and app technology - Media Americans use concurrently with their smartphones - Activities Americans engage in on tablets and smartphones while watching TV - How much parents will pay for apps for their kids - How moms learn about apps - What makes a good kids app, according to parents Business models vary and The Market For Apps & E-properties identifies when "free" is the most lucrative digital option, the value of in-game purchases, and how and when consumers turn to their digital devices for entertainment and information. The Market For Apps & E-properties focuses on four key areas that are vital to your digital marketing strategy: - Puts the world of digital properties in the context of the market for both consumer products and licensing content across media platforms; - Delves into the app marketing picture, including how developers are coming to specialize in specific markets, educational apps, and so-called 2nd screen developments; - Provides a review of consumer data focusing on app, social media, mobile, publishing, and entertainment use, as well as promotional activity; - Spotlights kids and apps - from protecting children's privacy to how retailers leverage apps to appeal to teens to how the toy industry is re-defining what electronic toys are. The killer app to date, literally and figuratively, is Angry Birds. That "simple" game has spawned an industry unto itself. Sequels. Movie tie-ins. Short-form videos. Licensed toys, t-shirts, headphones, and lunch boxes. What's next How can you participate How can you filter out the hype to focus on the opportunities Use the data, analysis, and contacts here to understand how and why to add apps and other electronic properties to your business development, licensing, marketing, and advertising plans; to bolster existing positions; and to identify potential developers and other marketing partners. Key Topics Covered: Executive Summary Introduction The App Marketing Picture The Ultimate Angry Birds Challenge: Are Apps The Future Of Licensing App Developers Focus On Niches From Kids To Brands App Evolution: A Closer Look At The Market For Education Apps Television Marketers Eye Second Screen' Apps For Audience Engagement, Advertiser Sponsorship What Online Retailers Spend On Apps Consumer Data Text Is Top Use For Mobile, But Apps Growing The Internet Is An Ever-More Social, Mobile, And Entertainment-Oriented Medium E-Book Business Emphasizes New Approaches To Promotions Dads Spend More Than Moms On Kid Apps App Preferences And Behaviors Among Smartphone-Owning Moms Personal Recommendations Drive Mobile App Downloads Freemium' Apps: For Games, Small Segment Of Big Spenders Drives In-App Purchasing Free-App Promotions Help Sales, Amazon Maintains; Developer Terms Still In Flux Black Moviegoers Rely On Mobile Phones For Movie Choices And Planning Kids & Apps Retailers Leverage Technology To Appeal To Teen Shoppers; Who's Doing What... And What's Working FTC Focuses On Apps And Protecting Children's Privacy Parents, Kids On What Makes A Good App Apps, Devices, And Downloads Redefine Toy Manufacturers' Sense Of Electronic Toys Kids Download Apps On Own At Age Nine What Works For Childrens' Apps Content Developers Weigh In Teen Smartphone App Preferences Gaming Apps Are Favored By Kids For more information visit http://www.researchandmarkets.com/research/6fszch/the_market_for CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Internet and E-Commerce (http://www.researchandmarkets.com/categories.asp cat_id=7&campaign_id=6fszch), Social Media (http://www.researchandmarkets.com/categories.asp cat_id=357&campaign_id=6fszch) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected])). (c) 2012 M2 COMMUNICATIONS |