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Major Belgian Public Transport Company De Lijn Uses SDL to Deliver Contextually Relevant Online Customer Experience to Passengers(M2 PressWIRE Via Acquire Media NewsEdge) MAIDENHEAD, U.K. - - SDL (LSE: SDL) today announced that De Lijn, the Flemish public transport company, has selected SDL Web, the company's content management technology to launch a new website and drive better user experience and service personalisation for passengers using the company's buses and trams. As part of the agreement, De Lijn will integrate SDL Web with its CRM platform and will leverage SDL's Translation Management technology to provide multilingual content in Dutch, English, French and German. The new website will be built around the customer, leveraging data insights to tailor content to the needs of the passenger. De Lijn serves over 500 million passengers every year and a population of 6.5 million Belgians living in Antwerp, Ghent and other towns and villages in the country's Flemish region. When surveying website visitors, De Lijn discovered that 90% of local customers were looking for travel information online. However, the old website wasn't able to deliver personalised, real-time updates on the most relevant routes and services for each passenger. The existing website was old and lacked the data analytics to tailor online content to what the passenger required based on their location, address and previous history. De Lijn decided to transform the online customer experience and build a new Web service that delivers more personalised user experience that allows the company to serve better the passengers in the Flemish speaking region of Belgium and chose SDL as a partner. The integration with SDL's content management system will enable De Lijn to provide improved quality control of content management processes and more intelligent use of data assets to deliver contextually relevant experiences to visitors. Tom Van De Vreken, Social Media Manager at De Lijn said, "We're really excited about working with SDL to deliver more personalised and contextually rich services to our customers. Visitors to our website are increasingly looking for tailored content that could be accessed from any device, at any location and allows them to quickly find what they need. We believe that driving better online experience is key to improving customer engagement and we are confident that this new website will enable us to achieve that." Mark Lancaster, CEO and Founder at SDL commented, "Putting the customer at the heart of digital services is essential to driving better user engagement and loyalty and we are delighted to be helping De Lijn with this complicated task." De Lijn renewed all of the online applications, such as the route calculator, and integrated them more closely with back-end systems. This has enabled the company to ensure that passengers get the most relevant and accurate updates about different lines, tram and bus stops and platform information. The new website launched on September 16th with a second enhancement of online applications planned in at that time. This second stage will enable visitors to register online and add preferred travel routes to their profile to stay updated on the latest news about these routes. To learn more about how SDL helps DeLijn deliver contextual experience to their customers and drive a better user experience and service personalisation for passengers, read our most recent blog post, Flemish public transport company find De Lijn of best fit with SDL. About SDL SDL (LSE: SDL) allows companies to optimise their customers' experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organisations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices. SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 brands. For more information, please visit www.sdl.com. Contacts: SDL Global Jessica Hohn-Cabana +1 508-353-3454 [email protected] For U.S.: PAN Communications Emily Held, Adam Novak +1 617-502-4300 [email protected] For Europe: onechocolate communications Daniel Couzens, Diana Kurteva +44 (0)207 437 0227 [email protected] . (c) 2014 M2 COMMUNICATIONS |