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MAG Interactive AB (publ) Presents Interim Report Sep 2017 - Aug 2018STOCKHOLM, Oct. 17, 2018 /PRNewswire/ -- COMMENT FROM DANIEL HASSELBERG, CEO Revenue growth thanks to new games- "Revenues in the reporting period June-August increased compared to the previous quarter thanks to our two new games Paint Hit and Word Domination. During the reporting period we saw an average of 15 million active players on a monthly basis, which is up significantly compared to the previous quarter and more than double the amount compared to the same period previous year. The contribution from games increased 20% compared to previous year. During the reporting period, we were able to significantly increase our investments in marketing compared to the previous quarter thanks to our new games, which in the short term puts pressure on the profit margin. As we are applying our ROI focused and data driven performance marketing models we expect good returns on these investments over time. The main focus for MAG is to create games with strong long term player commitment. Our multiplayer games Ruzzle, Quiz Duel and Word Domination are all great examples of games that are able to create robust underlying profitability over a long period of time. While the recent quarters have shown declining revenues from our single player games due to difficulties in maintaining marketing volumes, it is positive to see that our multiplayer portfolio has continued to develop favorably. Multiplayer and strong social game design are the keys to success for MAG both historically and in the future." SUMMARY OF THE PERIOD JUNE UNTIL AUGUST 2018
SIGNIFICANT EVENTS SINCE THE END OF THE REPORTING PERIOD
Full interim report is available at http://www.maginteractive.com/investor-relations/.
TWITCH CAST The 17th of October at 10:00, CEO Daniel Hasselberg and CFO Magnus Wiklander will hold a Twitch video cast call to present the interim report. Link to the Twitch feed www.twitch.com/maginteractive. More information is available at www.maginteractive.se/investor-relations. This announcement contains inside information pursuant to Article 7 of the EU Market Abuse Regulation relating to MAG Interactive AB (publ). The information was submitted for publication through the agency of the contact persons set out below, on October 17th, 2018 at 08.00 CET. For additional information, please contact: Daniel Hasselberg / VD / +46 (0)8-644-35-40 / [email protected] Magnus Wiklander / CFO / +46 (0)8-644-35-40 / [email protected] About MAG Interactive .This information was brought to you by Cision http://news.cision.com The following files are available for download:
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