[April 19, 2012]

MACH Builds Significant Momentum As Operators Adopt Data Roaming Engine To Monetise Mobile Data

MACH, the leading provider of cloud-based managed communication services, today announced significant traction for its Data Roaming Engine solution, with five network operators, from MEA (Middle East/Africa), APAC (Asia Pacific) and South America, signing up to it in the last quarter alone. The first such solution to market, MACH's (News - Alert) Data Roaming Engine revolutionises the way tarriffs can be designed and implemented, allowing mobile network operators to offer all subscribers a bespoke set of data roaming packages, and giving control of costs and flexibility of service choices back to the subscriber.

Mobile data usage has seen exponential growth in recent years, but the potential of data roaming revenue still remains untapped, with consumers choosing to find alternative ways to access data services while abroad. Concerns about 'Bill Shock', rigid pricing structures for consumers and complex systems to enable data roaming combine to restrict revenue growth. MACH's own research with YouGov shows that 58 per cent of smartphone/tablet roamers do not use 3G at all when abroad. MACH's study also shows that an additional $900M global market could be opened up in mobile daa roaming simply by removing the fear of bill-shock.

Lokdeep Singh, Chief Technology Officer, MACH, commented: "The tremendous momentum MACH has achieved with its Data Roaming Engine is a validation of its vision for a new and more profitable approach to delivering data roaming services to consumers. The unique managed service solution helps mobile network operators unlock the tremendous potential of data roaming, which has failed for too long to generate the kind of revenues it undoubtedly should. By simply giving subscribers greater insight into roaming costs and being able to target them with more tailored packages, MACH's customers are at the forefront of a new approach to mobile data monetisation."

Delivered using MACH's new Managed Service Delivery platform, the Data Roaming Engine is the first in MACH's cloud-based M Serve portfolio of fast to market data monetisation solutions. It allows mobile network operators to tailor data packages to fit their subscribers' needs. For example, operators can define data packs by the day or hour based on the requirements of the end user. Packages can be defined by the operator to fit any application allowing the consumer to create a white list of applications that they wish to use whilst roaming.

Additional capabilities allow users to define the services they use abroad: for the holidaying consumer there could be Facebook (News - Alert)-only access, while the small business user could opt for Email-only access. The solution also allows services to be rated differently according to the end user group the operator is targeting. This allows operators to offer services highly tailored to the needs of their subscribers, driving uptake while reducing the final cost to the end user and empowering them to select the services they want to use abroad.

-ENDS-

About MACH's Data Roaming Engine

A managed service solution for the monetisation of mobile data roaming, MACH's Data Roaming Engine enables fast implementation of segmented, service-specific roaming packs for both postpaid and prepaid subscriptions, regardless of network or device type. It is a cloud-based, real-time charging platform which combines roaming policy management, online charging, Deep Packet Inspection (DPI) techniques, business analytics, data-clearing services and data compression to offer a single, real-time charging and retail roaming solution to operators.

About MACH's Managed Service Delivery Platform

MACH's Managed Service Delivery Platform allows the company to accelerate the deployment of innovative, new 'mobile data monetisation' solutions to communication service providers worldwide. The platform hosts a number of core capabilities which can be built rapidly into new services to meet operator needs. These include real-time charging and billing, data optimisation, and full interoperability functions, allowing the capabilities to be deployed across network technologies. New services evolving from this platform are already at market test phase and include services to help MVNOs compress data to save on wholesale costs; Machine-2-Machine managed policy and charging; hosted real time charging solutions; and Wi-Fi Offload.

About MACH

MACH connects and monetizes the telecom world with its comprehensive and growing portfolio of cloud-based communication services, called MACH Embrace. It provides its 650 operator customers with solutions to monetize mobile data, simplify interoperability between networks, optimize wholesale processes and protect revenues. MACH is the largest provider of data and financial clearing solutions for wireless roaming and operates the globe's largest and fastest growing open connectivity roaming hub, Link2One. It inserts the operator in the content and application value chain and serves the reseller and wholesaler community with its A2P messaging solutions. Headquartered in Luxembourg, MACH has offices in 12 countries. Its customers include Orange, Telefonica, T-Mobile (News - Alert), Telus, Verizon Wireless and Microsoft, as well as enterprise messaging customers like KLM. For more information, visit www.mach.com.

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