|[April 19, 2012]
MACH Builds Significant Momentum As Operators Adopt Data Roaming Engine To Monetise Mobile Data
LUXEMBOURG --(Business Wire)--
the leading provider of cloud-based managed communication services,
today announced significant traction for its Data
Roaming Engine solution, with five network operators, from MEA
(Middle East/Africa), APAC (Asia Pacific) and South America, signing up
to it in the last quarter alone. The first such solution to market,
MACH's (News - Alert) Data Roaming Engine revolutionises the way tarriffs can be
designed and implemented, allowing mobile network operators to offer all
subscribers a bespoke set of data roaming packages, and giving control
of costs and flexibility of service choices back to the subscriber.
data usage has seen exponential growth in recent years, but the
potential of data roaming revenue still remains untapped, with consumers
choosing to find alternative ways to access data services while abroad.
Concerns about 'Bill Shock', rigid pricing structures for consumers and
complex systems to enable data roaming combine to restrict revenue
growth. MACH's own research
with YouGov shows that 58 per cent of smartphone/tablet roamers do not
use 3G at all when abroad. MACH's study also shows that an additional
$900M global market could be opened up in mobile daa roaming simply by
removing the fear of bill-shock.
Lokdeep Singh, Chief Technology Officer, MACH, commented: "The
tremendous momentum MACH has achieved with its Data Roaming Engine is a
validation of its vision for a new and more profitable approach to
delivering data roaming services to consumers. The unique managed
service solution helps mobile network operators unlock the tremendous
potential of data roaming, which has failed for too long to generate the
kind of revenues it undoubtedly should. By simply giving subscribers
greater insight into roaming costs and being able to target them with
more tailored packages, MACH's customers are at the forefront of a new
approach to mobile data monetisation."
Delivered using MACH's new Managed Service Delivery platform, the Data
Roaming Engine is the first in MACH's cloud-based M Serve portfolio of
fast to market data monetisation solutions. It allows mobile network
operators to tailor data packages to fit their subscribers' needs. For
example, operators can define data packs by the day or hour based on the
requirements of the end user. Packages can be defined by the operator to
fit any application allowing the consumer to create a white list of
applications that they wish to use whilst roaming.
Additional capabilities allow users to define the services they use
abroad: for the holidaying consumer there could be Facebook (News - Alert)-only access,
while the small business user could opt for Email-only access. The
solution also allows services to be rated differently according to the
end user group the operator is targeting. This allows operators to offer
services highly tailored to the needs of their subscribers, driving
uptake while reducing the final cost to the end user and empowering them
to select the services they want to use abroad.
About MACH's Data Roaming Engine
A managed service solution for the monetisation of mobile data roaming,
MACH's Data Roaming Engine enables fast implementation of segmented,
service-specific roaming packs for both postpaid and prepaid
subscriptions, regardless of network or device type. It is a
cloud-based, real-time charging platform which combines roaming policy
management, online charging, Deep Packet Inspection (DPI) techniques,
business analytics, data-clearing services and data compression to offer
a single, real-time charging and retail roaming solution to operators.
About MACH's Managed Service Delivery Platform
MACH's Managed Service Delivery Platform allows the company to
accelerate the deployment of innovative, new 'mobile data monetisation'
solutions to communication service providers worldwide. The platform
hosts a number of core capabilities which can be built rapidly into new
services to meet operator needs. These include real-time charging and
billing, data optimisation, and full interoperability functions,
allowing the capabilities to be deployed across network technologies.
New services evolving from this platform are already at market test
phase and include services to help MVNOs compress data to save on
wholesale costs; Machine-2-Machine managed policy and charging; hosted
real time charging solutions; and Wi-Fi Offload.
MACH connects and monetizes the telecom world with its comprehensive and
growing portfolio of cloud-based communication services, called MACH
Embrace. It provides its 650 operator customers with solutions to
monetize mobile data, simplify interoperability between networks,
optimize wholesale processes and protect revenues. MACH is the largest
provider of data and financial clearing solutions for wireless roaming
and operates the globe's largest and fastest growing open connectivity
roaming hub, Link2One. It inserts the operator in the content and
application value chain and serves the reseller and wholesaler community
with its A2P messaging solutions. Headquartered in Luxembourg, MACH has
offices in 12 countries. Its customers include Orange, Telefonica,
T-Mobile (News - Alert), Telus, Verizon Wireless and Microsoft, as well as enterprise
messaging customers like KLM. For more information, visit www.mach.com.
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