M-commerce, the next big thing [Lucknow] [Times of India]
(Times of India Via Acquire Media NewsEdge) LUCKNOW: With the growth of smartphones, tablets and mobile devices, mobile commerce or mcommerce has started to gain prominence amongst the digital marketplace. According to an eBay study, Mobile Assisted Commerce (MAC) is set to come to the mainstream in India in 2012. With reductions in smartphone prices and increased 3G penetration, m-commerce is set to increase.
The recent Airtel advertisement showing a girl buying bags after her mother sends money 'through mobile' or the one showing a friend helping another with Rs 65 through his mobile (for a drink of course!) are just the examples of companies trying to tap the m-commerce market in the country.
The idea is at a very nascent stage and things are moving slow, but in the right direction. eBay Inc clocked in revenues of 5 billion dollars globally from m-commerce in 2011 and expects to hit the 8 billion dollars mark in 2012. eBay India has seen tremendous demand of m-commerce in India. Indians being bargain hunters uses MAC for price comparison and then do the actual purchase.
"I always compare price from my mobile device before purchasing books. If I get a better bargain, I order it online," says Soujanya, a PR consultant by profession. She says there have been many instances when she visits a bookstore and after price comparison using her mobile device, she ended up ordering online.
A study by digital news website, Mashable, says that 47% of smartphone owners and 56% of tablet owners plan to purchase more products on their respective devices in the future. The market is virgin and with the betterment of e-commerce in general and mobile payment gateways in particular, change in perspective is expected.
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