Lowe Toyota Scion Selects Titan Agency as Ad Agency of Record
Jun 08, 2012 (Close-Up Media via COMTEX) --
The Titan Agency, an Atlanta-based executive marketing agency (EMA) with offices in Miami, announced that it has been retained by Lowe Toyota Scion in Warner Robins, Georgia, to serve as Agency of Record (AOR).
The agency search involved three agencies in Georgia and Florida, and the selection was finalized at the end of April.
Titan has a range of automotive advertising and marketing experience having worked at the tier one, two and three levels for brands such as Rolls-Royce, BMW, Cadillac, Lincoln, Saab, Range Rover, Jaguar and others.
Titan said Lowe Toyota Scion is a Toyota Scion dealership in the Southeast. It is owned by automotive industry veteran Wayne Lowe, an immensely admired citizen of the Macon and Warner Robins communities. Brian Schwelling, the new General Manager.
"The Toyota brand is back and stronger than ever and we look forward to helping it continue its ascent into the market," said Titan chief executive officer Tony DeMartino. "Mr. Lowe is the dean of fair dealing and stewardship in the South Georgia automotive landscape and Brian Schwelling is a consummate and knowledgeable automotive professional," added DeMartino.
"Lowe Toyota Scion has an extremely positive message to get out and we are a pillar to the Warner Robins and Macon areas," said General Manager Brian Schwelling. "Servicing and making our customers happy with the most competitive prices and the gold standard in customer service is our simple goal and Titan is the best agency I know of to convey this to our fellow members of the community," concluded Schwelling.
The marketing programs contemplated by The Titan Agency and Lowe Toyota Scion include an array of traditional print, broadcast and radio advertising as well as integrated digital and social media components.
Lowe Toyota Scion's aim is to foster long-term relationships with its customers, providing a fun, interesting and low-stress purchasing experience.
((Comments on this story may be sent to email@example.com))
[ Back To TMCnet.com's Homepage ]