TMCnet News
Long-Term Planners Spend More Than 3x as Much as Last-Minute Shoppers, According to Rocket Fuel's Holiday Shopping ReportRocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced the release of its annual report on consumers' holiday shopping habits and preferences. The report identifies the demographic, behavioral, and contextual factors that influence shopping decisions and highlights the optimal way to reach consumers by focusing on moments -- rather than more singular, event-based targeting centered on Black Friday or Cyber Monday (News - Alert). "The 2015 holiday shopping season will be driven by moments," said Ryan Bleich, director of market development for retail at Rocket Fuel. "The market continues to shift focus away from Black Friday (News - Alert) and Cyber Monday shopper targeting to a more holistic, moment-based experience throughout the shopping journey during the holiday season. Ultimately, a marketer's influence on consumers' holiday shopping decisions will be reliant on their ability to score time of day, day of week, device, mindset, and recent purchases in order to identify the best moments to reach those consumers with targeted ads across any and all kinds of their devices." Key findings of the report include:
The National Retail Federation is forecasting a 3.7 percent increase in sales this year, higher than the 10 year average of 2.5 percent. Sophisticated technologies, such as Rocket Fuel Moment Scoring and cross-device optimization, allow marketers to reach consumers at the precise moment of influence, taking into account key factors including demographic, behavioral and contextual information, to deliver higher performing, more effective marketing campaigns. As part of its report, Rocket Fuel surveyed 600 consumers ages 18 and older in October 2015 about their holiday shopping habits, including their plans to shop on Black Friday and Cyber Monday and how they were going to decide what to buy and where to shop. For a copy of Rocket Fuel's 2015 Holiday Shopping Study:Influencing Shopper Decisions, please visit: info.rocketfuel.com/holiday-shopping-study About Rocket Fuel A leading Programmatic Marketing Platform provider, Rocket Fuel (NASDAQ: FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS (News - Alert)-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel's Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer's goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring goes beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world's leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151113005218/en/ |