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LogicaCMG Partners With Visual Numerics to Deliver Unprecedented Customer Intelligence Management to Telecoms Operators
LONDON, May 8 /PRNewswire/ -- LogicaCMG Telecoms Products today announces its partnership with Visual
Numerics, a leading producer of advanced numerical analysis and visualisation
software, for the development of a unique and state-of-the-art Customer
Intelligence Management solution for mobile operators. LogicaCMG recently
announced the sale of its Telecoms Products business to a consortium of
private equity buyers, subject to employee consultation and regulatory
approval. Once the transaction closes the Telecoms Products business will
trade under the new brand, Acision (www.acision.com).
Operators' influence over the mobile audience is increasingly under
threat from new entrants into the market, including internet and media
companies who may attempt to attract existing mobile subscribers. Marketing
initiatives also require a more "mass-personalisation" approach than ever
before. LogicaCMG's Customer Intelligence Management solution is designed to
give operators unprecedented real-time information about its subscribers,
providing a detailed view of customer behaviour and the opportunity to truly
personalise services, increase loyalty and boost revenues.
Adrian Kelly, Head of Customer Intelligence Management, LogicaCMG
Telecoms Products commented: "In a fiercely competitive environment operators
are under pressure to really understand their customers and have visibility
of their mobile usage patterns, browsing habits and preferences. This is the
only way to deliver them the services they actually want and will use. When
we developed the concept of Customer Intelligence Management, we were
confident that we had an insight into what operators wanted, and chose Visual
Numerics because it could deliver the world-class visualisation of extremely
complex data that we required."
With a long heritage of mobile data services expertise, LogicaCMG
Telecoms Products has a deep understanding about the type of information
operators need to extract about their subscribers from existing data banks.
LogicaCMG will work with Visual Numerics, a proven data analysis partner, to
deliver the highly complex visualisation required to support the full
possibilities of Customer Intelligence Management. Visual Numerics is widely
recognised as the expert in mathematical and statistical algorithms and
predictive analytics, with over 35 years experience in analysing data and
providing business intelligence (BI) for organisations in sectors including
government, aerospace, finance and education.
Phil Fraher, CEO of Visual Numerics, added: "Our expertise lies in
providing development tools and applications that allow organisations to
unlock the value of their data quickly and make better business decisions. We
understood what LogicaCMG was committed to achieving with its Customer
Intelligence Management solution and are satisfied that we have helped create
a unique and powerful predictive analysis tool that will help mobile
operators better serve their subscribers in the long run."
NOTES TO EDITORS
About LogicaCMG
LogicaCMG is a major international force in IT and business services. It
employs around 40,000 people across 41 countries. LogicaCMG's focus is on
enabling its customers to build and maintain leadership positions using
LogicaCMG's deep industry knowledge and its track record for successful
delivery. The company provides business consulting, systems integration and
IT and business process outsourcing across diverse markets including telecoms
and media, financial services, energy and utilities, industry, distribution
and transport and the public sector. Headquartered in Europe, LogicaCMG is
listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE:LOG;
Euronext:LOG) and traded on the Xternal List of the Nordic Exchange in
Stockholm. More information is available at www.logicacmg.com/telecoms
About Visual Numerics
Visual Numerics has provided technical software solutions for numerical
analysis and visualization for more than three decades. The company's
software products help users understand complex data from a variety of
sources and build business-critical applications. Visual Numerics offers two
product lines: the IMSL Numerical Libraries for powerful mathematical and
statistical analysis and the PV-WAVE(R) visual data analysis development
environment. Visual Numerics also offers customized professional services for
applications that involve mathematical, statistical, or visual data analysis
to meet today's business analytical needs.
Major corporations, academic institutions, and research laboratories
worldwide use Visual Numerics' software tools, including such high profile
companies as: Bear, Stearns & Company; Barclays Global Investors;
Priceline.com; Humana, Sandia National Laboratories; and Boeing Company. This
large and diverse customer base is supported through a direct sales force,
wholly owned international subsidiaries, and international distributors. For
more information about Visual Numerics, please visit www.vni.com.
LogicaCMG Plc
Press contacts: Scott Allen, Global Marketing Director, LogicaCMG Telecoms Products, Tel: +44-(0)118-965-9200, Email: scott.allen@logicacmg.com; Mairi Drysdale / David Ross-Tomlin, Hotwire PR, Tel: +44-(0)207-608-2500, Email: logicacmg@hotwirepr.com; Rebekah Mitchell, HubbubPR for Visual Numerics, Inc., Tel: +1-415-933-6253, Email: rebekah@hubbubpr.com
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