[November 06, 2013]

LiveOps Names Karl Gustafson SVP of Sales To Expand Agent Services

LiveOps, Inc., the global leader in cloud contact center and customer service solutions, today announced that Karl W. Gustafson has joined the executive team as Senior Vice President of Agent Services Sales. He is responsible for all LiveOps (News - Alert) Agent Services sales including new sales pipeline development, establishing new channel partner relationships and driving the momentum of the company's vertical industry success in Financial Services, Retail and Health & Human Services.

"Work-at-home agent services is the fastest growing segment in the business process outsourcing (BPO) industry. We are aggressively growing our Agent Services Division by hiring new sales talent and investing in agent performance. With 12 years of success in providing cloud-based agent services for well-known brands, such as Ideal Living, Murad and Aegon, we are well positioned to respond to the growing demand for high performance customer service agents," said Marty Beard, President and CEO, LiveOps. "Karl's deep experience in selling and marketing SaaS (News - Alert) solutions, coupled with his customer service expertise, gives him the ideal background to take our LiveOps Agents Services to the next level of success. In addition, his proven expertise in developing go-to-market strategies, pipeline building and sales best practices make him the right leader for this fast-moving, important growth opportnity. I look forward to working with him."

Prior to this position, Gustafson led sales and marketing for several well-known instructional technology companies, including Pearson Education and Achieve 3000. He was also vice president of sales and marketing at Digital Equipment, responsible for multi-vendor customer services. While there, he led his team to achieve more than 100 percent of the annual sales goal. Gustafson spent 10 years with Apple (News - Alert) Computer building and managing vertical industry-focused, national field sales, telesales and marketing teams.

"The combination of the most scalable, cloud-based contact center with the largest US-based pool of qualified, skilled and highly motivated independent contractor agents, gives LiveOps an edge over its BPO competitors," said Gustafson. "As more consumers use other channels such as chat, SMS and social media in addition to voice, to communicate with brands for sales and customer services, there is a growing need to transform how sales and services are done. LiveOps is poised to be these brands' outsourced services provider of choice. It's an exciting time to join such a leading edge organization and team."

To further enhance agent performance, LiveOps has named Greg Hanover Vice President of Community, reporting to Sanjay Popli, Senior Vice President of Agent Services Operations. Hanover's primary responsibility will be to oversee the recruitment, onboarding, training and performance management of LiveOps' 20,000-strong agent community. Hanover brings a wealth of knowledge and expertise in the contact center industry. Most recently, Hanover was responsible for retail sales and LiveOps' go-to-market growth strategy. Prior to that, Hanover managed the Account Management team, driving quality customer service for all agent clients since October 2008.

Since 2000, LiveOps has leveraged the latest cloud communications and contact center technologies to transcend geographic constraints and provide access to work opportunities. Today, hundreds of companies nationwide have utilized the U.S-based, community of more than 20,000 skilled professionals who are choosing to opt-in to the LiveOps cloud platform for flexible work opportunities. LiveOps offers tools to enhance agent motivation and speed of performance while adding value for organizations. Leading brands consistently choose LiveOps over other business process outsourced service providers because they have the opportunity to achieve higher order values, answer close to 100 percent of leads and reach new levels of success.

About LiveOps, Inc.

LiveOps is the global leader in cloud contact center and customer service solutions. More than 300 companies around the world, including Salesforce.com (News - Alert), Symantec, Royal Mail Group, Ideal Living, and Amway New Zealand trust LiveOps' technology to enable effective multichannel, social and mobile interactions with their customers. LiveOps' award-winning platform has processed more than 1 Billion minutes of customer interactions and managed operations for the largest US-based cloud contact center of 20,000 home-based, independent agents. With 10+ years of cloud experience LiveOps is the partner of choice for companies wanting to migrate to the cloud. Headquartered in Redwood City, California with European regional headquarters in London, LiveOps supports a wide range of industries including retail, financial, health care, insurance, and high tech. For more information, visit www.LiveOps.com.

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