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Live Streaming Market 2016 - The Next Frontier of Internet TV - Research and MarketsResearch and Markets has announced the addition of the "Live Streaming - The Next Frontier of Internet TV" report to their offering. Live sports TV revenues will be severely impacted by the disruptive technologies of OTT (over-the-top) video delivery. The same is true of live news and unscripted entertainment shows. Why this is so is explained in a new report called "Live Streaming - The Next Frontier of Internet TV" which is all about the effect of OTT and cord-cutting on live sports, news and entertainment. Netflix, Amazon, Hulu (News - Alert) and other OTT services have already exposed weaknesses in traditional pay and linear TV revenue structures. As a result, the entertainment industry has quickly learnt that on-demand, time-shifted viewing is the new norm for most TV programming, especially serialized shows. Meanwhile, demand for LIVE entertainment events, sports and news has never been greater and has become the cornerstone of pay ad linear TV programming. Yet the rise of Internet delivered video, binge-viewing and on-demand OTT services have enabled viewers to become their own programmers. They can now choose what to watch without paying heed to appointment viewing, primetime line-ups or their commercials. "Live Streaming - The Next Frontier of Internet TV" is a compact and incisive survey (43 pages) of the threats and business opportunities presented by the flourishing, yet precarious, live streaming video sector. It means OTT services are forcing traditional & pay TV players to compete across these viewing devices and platforms. This in turn means live video services are being forced to migrate to online distribution models. The land-grab for control over live streaming services is therefore the next major frontier for online video in 2016. Key Topics Covered: 1. INTRODUCTION 2. SERVICE PROVIDERS MIGRATE LIVE PAY TV TO OTT 3. OTT SERVICES EXPAND LIVE STREAMING OFFERINGS 4. CASE STUDY: SPORTS 5. CASE STUDY: LIVE NEWS 6. CONCLUSION Companies Mentioned - Amazon - AOL - AT&T - Ballmer - Dyle - FreeCast - Hulu - Meerkat - Netflix - Periscope - Snapchat - TabletTV - Yahoo For more information visit http://www.researchandmarkets.com/research/mbxsw7/live_streaming
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