LinkTrust Partners with RingRevenue to Launch Pay-Per-Call Service for Advertising
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[November 07, 2009]

LinkTrust Partners with RingRevenue to Launch Pay-Per-Call Service for Advertising

Nov 07, 2009 (Close-Up Media via COMTEX) -- LinkTrust and RingRevenue reported they have partnered to offer pay-per-call services for merchants and networks.

"We're eager about the potential for growth in this area," said Bret Grow, president of LinkTrust. "Even with the increase in online purchasing and marketing, the potential to reach consumers making purchases over the phone is huge. But the question has always been: How do affiliates get paid for these leads?" According to the companies, consumers still make millions of purchases over the phone every day, and advertisers spend more than $200 billion dollars a year in offline marketing. The new LinkTrust pay-per-call service bridges the gap between pay-for-performance programs and offline sales. Now LinkTrust partners can more successfully promote those higher-ticket and more consultative products and services that have traditionally been harder to sell online. Affiliates get credit for any lead they generate, whether it's a call or a click.



"Merchants are converting calls into sales at rates of 30-50 percent and frequently see average order values of 1.5 to 2 times that of online orders," said Jason Spievak, RingRevenue co-founder and CEO. "So merchants want those calls. LinkTrust's new pay-per-call service enables LinkTrust partners to grow their transaction volume through a single platform they know and trust." The LinkTrust pay-per-call service allows for users to create, track and manage call-based campaigns. Merchants and affiliates can use the real-time reporting and campaign management tools to maximize the ROI on their campaigns.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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